S.No | Paper ID | Paper Title | Author/s Name | Pagination | Article View | Suggested Citation | DOI No. |
---|---|---|---|---|---|---|---|
1 | MJCM-Spl6-TBS-13 | E-learning Continuance Usage Intentions: An Expectation Confirmation Theory Perspective | Neeraj Dhiman, Rakesh Sharma | 178-186 | View | Citation | 10.17492/manthan.spl19.13 |
2 | MJCM-Spl6-TBS-12 | Social Media Reach and Its Effects: A Study on Generation Y | Parul Sharma, Parul Mahajan | 167-177 | View | Citation | 10.17492/manthan.spl19.12 |
3 | MJCM-Spl6-TBS-11 | Engaging Internal Customers through Justice: A Pilot Study in J&K | Jyoti Sharma, Meenakshi Nargotra, Rajani Kumari Sarangal | 152-166 | View | Citation | 10.17492/manthan.spl19.11 |
4 | MJCM-Spl6-TBS-10 | Distinguishing between Entrepreneurial Sales People and Sales People Based on Salesmanship | Monika Suri, Gaurav Ashesh, C. Venkata Ramana | 131-151 | View | Citation | 10.17492/manthan.spl19.10 |
5 | MJCM-Spl6-TBS-09 | Impact of the Job Quality on Quality of Life of Employees in the Hospitality Industry | Suvidha Khanna, Rahul Sharma | 117-130 | View | Citation | 10.17492/manthan.spl19.9 |
6 | MJCM-Spl6-TBS-08 | Exploring Relationship among Green Product Intention and its Determinants | Vinay Chauhan, Rohit Bhagat | 99-116 | View | Citation | 10.17492/manthan.spl19.8 |
7 | MJCM-Spl6-TBS-07 | Impact of FDI on GDP: A Comparative Study of India and China | Arjun Hans, Farah Choudhary | 87-98 | View | Citation | 10.17492/manthan.spl19.7 |
8 | MJCM-Spl6-TBS-06 | Digital Marketing and Civic Society- A Case Study | Garima Kohli, Amisha Gupta | 76-86 | View | Citation | 10.17492/manthan.spl19.6 |
9 | MJCM-Spl6-TBS-05 | Impact of Country of Origin on Brand Placement Efficacy: An Experimental Investigation in Emerging Economies | Murtaza Hassan Itoo, Komal Nagar, Raouf Ahmad Rather | 58-75 | View | Citation | 10.17492/manthan.spl19.5 |
10 | MJCM-Spl6-TBS-04 | Performance and Execution of MNREGS in Kangra District of H.P. | Kiran Lata, Virender Kumar, Jyoti Kachroo | 46-57 | View | Citation | 10.17492/manthan.spl19.4 |
11 | MJCM-Spl6-TBS-01 | Social Media Marketing in Creating Brand Awareness and Brand Trust | Iesha Khajuria, Rachna | 1-18 | View | Citation | 10.17492/manthan.spl19.1 |
12 | MJCM-Spl6-TBS-02 | Impact of Communication Dyads on Healthcare Service Experience | P. Suhail, Y. Srinivasulu | 19-29 | View | Citation | 10.17492/manthan.spl19.2 |
13 | MJCM-Spl6-TBS-03 | Investigating the Influence of Brand Experience and Customer Experiential Values on Building Brand Resonance | Alka Sharma, Vibhuti Jasrotia, Shruti Khajuria | 30-45 | View | Citation | 10.17492/manthan.spl19.3 |