Sri Balaji University, Pune (SBUP)
MIMANSA
International Research Conference 2021 on Innovative Strategies in Business Management and Technology in the Emerging Scenario
Online Mode: 8th - 9th December 2021
Conference Special Issue
MANTHAN: Journal of Commerce and Management
Guest Editors
Dr. Archana Shrivastava and Dr. Binod Sinha
| S.No | Paper ID | Paper Title | Author/s Name | Pagination | Article View | Suggested Citation | DOI No. |
|---|---|---|---|---|---|---|---|
| 1 | SBUP/MJCM-spl21/001 | Financial Factors and the Probabilistic Prediction of Financial Failure: Evidence from the Central Public Sector Enterprises in India | Bhushan Pardeshi, Padamalochan Bisoyi and Pranita Burbure | 1-19 | View | Citation | NA |
| 2 | SBUP/MJCM-spl21/002 | Knowledge Hiding Behaviour, Role Stress and Moderating Effect of Affective Commitment: An Empirical Analysis | R. Sona | 20-36 | View | Citation | NA |
| 3 | SBUP/MJCM-spl21/003 | The Role of Business Intelligence in Strategy Implementation in State-owned Enterprises | Mufaro Dzingirai and Rodgers Ndava | 37-53 | View | Citation | NA |
| 4 | SBUP/MJCM-spl21/004 | Employer Branding an HR Tool for Talent Acquisition | Samiksha Sahu and Rajeshwari Patil | 54-71 | View | Citation | NA |
| 5 | SBUP/MJCM-spl21/005 | Incorporating the Semiotic Approach into Brand Iconicity to Establish Unique Value Proposition | Debraj Datta | 72-91 | View | Citation | NA |
| 6 | SBUP/MJCM-spl21/006 | The Impact of Digitalisation on Employee Performance in Banking Sector | Nikhil Singh, Archana Shrivastava and Bhushan Pednekar | 92-109 | View | Citation | NA |
| 7 | SBUP/MJCM-spl21/007 | The Effect of Nudge Marketing on the Consumer Buying Behaviour of Smartphones in E-Commerce | Devashree Lote, Vikas Namjoshi and Binod Sinha | 110-124 | View | Citation | NA |
| 8 | SBUP/MJCM-spl21/008 | Study on Consumer’s Perception Towards Digital Wallets in Pune City, Maharashtra | Vidisha Khaitan, Ramesh Jadhav and Binod Sinha | 125-137 | View | Citation | NA |
| 9 | SBUP/MJCM-spl21/009 | Social Media’s Out-turn on Youth | Satya Kishan | 138-151 | View | Citation | NA |
| 10 | SBUP/MJCM-spl21/010 | Big Data & Analytics for Service Operations: Innovations and Challenges | Vikram Hande and Vivek Marathe | 152-162 | View | Citation | NA |