Chapter 1: Influence of Digital Marketing on Young Adults’ Purchasing Behavior: Experiential Assessment During Pandemic
Dr. Febwin E Villaceran
Chapter 2: Uncovering Consumer Psychology: A Study of Consumer Perception on E-grocery Shopping
Dr. Preeti Mehra
Chapter 3: Impact of Covid-19 on Diffusion of Mobile Wallet Payment Services in Kolkata: An Empirical Study using the UTAUT2 Model
Ms. Saba Parveen and Dr. Sajal Das
Chapter 4: Social Entrepreneurship and Veblenian Socio-Psychological Theory: Implication to Consumer Behavior
Dr. Febwin E Villaceran
Chapter 5: Ethical Corporate Communication and Business Productivity in Nigeria: The Nexus
Dr. Desmond Onyemechi Okocha and Mr. Akpandem James
Chapter 6: An Analytical Study of Covid -19 and It’s Impact on National Stock Exchange
Dr. Khushboo Sogani
Chapter 7: A Case Study of the State Level Competitiveness in India: Based on CFA Model
Dr. Vandana Goswami
Chapter 8: Recent Developments in Financial, Cost and Management Accounting
Ms. Reepu
About the Book
In today’s competitive environment, business scenario is very dynamic and changing very rapidly. To match the pace, it is important to remain well aware about the different dynamics of the business. The financial system of a country is crucial for the economic growth and the balance between saving and investments serves a very important structure for the financial system of a country. This book is a comprehensive guide for understanding the different aspects of business-like recent developments in finance, cost and management accounting, changing economic dimensions, banking system and overall financial sector and its influence on the development of the nation. Some of the areas which has been covered in the book are business ethics, corporate social responsibility and financial management and analysis. Also, financial services are important for smooth functioning of the various financial areas and here in the book such aspects have also been considered to provide a wider scope for the concerned subject along with the role of technology. Therefore, this book provides knowledge about the different dimensions of management, economics and how such dimensions can affect the economy of any country. The outlook of the book provides awareness towards management of finance, marketing, economics and other aspects as it is very essential objective for practitioners, academicians and the students.
About Editors
Dr. Seshanwita Das
She is an Associate Professor, School of Commerce, Finance and Accounta ncy. She is a Post-graduate in Economics as well as Economic Administration and Financial Management (Commerce) and PhD in Economics Administration and Financial Management (Commerce). Dr. Das has a rich academic experience of 20 plus years and worked for various commerce and management institutions in Rajasthan and Delhi NCR. Dr. Das is very much involved in academic research and has extensively published research papers in various scopus-indexed academic journals. She contributed in a book entitled, “WTO and Doha Round” while working for CUTS International, Jaipur and has of late got a process patented to her credit.
Dr. R. K. Mishra
He is a post-graduate from Mumbai University and got his PhD from Department of Applied Economics and Commerce, Patna University. Currently he is working as an Associate Professor, School of Commerce, Finance and Accountancy, CHRIST (Deemed to be University), Delhi NCR. His field of interest is Accountancy, Taxation and Business Mathematics & Statistics. He has taught various national and international academic and professional courses like CA, CS, CIMA (UK), ACCA (UK) etc. He has around 20 years teaching experience. Before joining CHRIST, he has worked with many Government and Private Institutions.
Dr. Surbhi Srivastava
She is currently working as an Assistant Professor with Christ University, Delhi NCR. Earlier she worked for educational institutions like Amity University (Noida) , New Horizon College (Bangalore). She has 4 years of experience in teaching fraternity. She has done her PhD degree from Department of commerce and Business Administration, University of Allahabad (central university). Her area of specialization is finance and HRM. She has also cleared UGC- NET exam in commerce. She has written six research papers in UGC referred journals on various areas of study. She has guided almost 28 students with their research projects in area of finance. She is an active member of Indian Commerce Association. Dr. Srivastava has also qualified CA foundation and CA intermediate exams. She has completed her 3 years of articleship with Amit Ray & Company, a CA firm in Allahabad. She has done statutory and internal audits of around 10 state owned projects.
Dr. Shanu Singh
She is currently working with Christ (Deemed to be University), Delhi NCR as a faculty of ‘Accounting and Finance’. She has teaching experience of more than 7 years so far in Management and Commerce courses like B. Com(H), BBA, M. Com, MBA, and Ph. D (Course Work). She has presented papers in International and National Conferences and attended various Faculty Development Programs. She has authored many articles in reputed National and International Journals. Her qualifications include Ph. D from Patna University, Patna, Bihar, UGC-NET-JRF in Commerce, M. Com from Calcutta University, Kolkata, West Bengal, and B. Com (H) from Delhi University, New Delhi.
“Transforming the society through Education, Innovation and Compassion”
Education Research and Development Association (ERDA) is a Not-for-Profit Organization. It is registered under the Indian Trust Act 1882 at Patna, Bihar, India on 28th February 2015. Dr. Ranjeet Kumar Mishra is the Founder and Managing Trustee of this trust. Vision of this organization is to transform the society through education, innovation and compassion.
Primary objectives of this organization are as follows:
ERDA is a membership-based organization and presently has around 200 lifetime members and around 600 annual members across 15 countries. It offers membership to individuals, and institutions and students.
Dr. Seshanwita Das
She is an Associate Professor, School of Commerce, Finance and Accounta ncy. She is a Post-graduate in Economics as well as Economic Administration and Financial Management (Commerce) and PhD in Economics Administration and Financial Management (Commerce). Dr. Das has a rich academic experience of 20 plus years and worked for various commerce and management institutions in Rajasthan and Delhi NCR. Dr. Das is very much involved in academic research and has extensively published research papers in various scopus-indexed academic journals. She contributed in a book entitled, “WTO and Doha Round” while working for CUTS International, Jaipur and has of late got a process patented to her credit.
Dr. R. K. Mishra
He is a post-graduate from Mumbai University and got his PhD from Department of Applied Economics and Commerce, Patna University. Currently he is working as an Associate Professor, School of Commerce, Finance and Accountancy, CHRIST (Deemed to be University), Delhi NCR. His field of interest is Accountancy, Taxation and Business Mathematics & Statistics. He has taught various national and international academic and professional courses like CA, CS, CIMA (UK), ACCA (UK) etc. He has around 20 years teaching experience. Before joining CHRIST, he has worked with many Government and Private Institutions.
Dr. Surbhi Srivastava
She is currently working as an Assistant Professor with Christ University, Delhi NCR. Earlier she worked for educational institutions like Amity University (Noida) , New Horizon College (Bangalore). She has 4 years of experience in teaching fraternity. She has done her PhD degree from Department of commerce and Business Administration, University of Allahabad (central university). Her area of specialization is finance and HRM. She has also cleared UGC- NET exam in commerce. She has written six research papers in UGC referred journals on various areas of study. She has guided almost 28 students with their research projects in area of finance. She is an active member of Indian Commerce Association. Dr. Srivastava has also qualified CA foundation and CA intermediate exams. She has completed her 3 years of articleship with Amit Ray & Company, a CA firm in Allahabad. She has done statutory and internal audits of around 10 state owned projects.
Dr. Shanu Singh
She is currently working with Christ (Deemed to be University), Delhi NCR as a faculty of ‘Accounting and Finance’. She has teaching experience of more than 7 years so far in Management and Commerce courses like B. Com(H), BBA, M. Com, MBA, and Ph. D (Course Work). She has presented papers in International and National Conferences and attended various Faculty Development Programs. She has authored many articles in reputed National and International Journals. Her qualifications include Ph. D from Patna University, Patna, Bihar, UGC-NET-JRF in Commerce, M. Com from Calcutta University, Kolkata, West Bengal, and B. Com (H) from Delhi University, New Delhi.
Dr. Febwin E Villaceran is a Research Director at Wesleyan College of Manila, Philippines. He has more than 15 years of experience in teaching and managing tertiary schools both private and public institutions. He is a member of local and international research organization presenting research both local and abroad. He is also the member of the Technical Working Group that creates, plan and implement K-12 program under the Department of Education of the country. He is expert in curriculum development of tertiary and graduate programs to the discipline of Engineering, Information Technology, Business Management, Public Administration and Law subjects.
Dr. Desmond Onyemechi Okocha is an Associate Professor and Head, Department of Mass Communication, Bingham University, Nasarawa State, Nigeria. He holds a Diploma in Media Studies from Ireland, Bachelor of Arts (BA) degree in Management from the United Kingdom, Master of Arts (MA) in Mass Communication from Sikkim Manipal University, India and PhD in Mass Communication from Nims University, Rajasthan, India. His research interests are in Media and Society, New Media, Corporate Communication and Journalism.
Prof. (Dr.) Sajal Das is an Associate Professor in the Department of Commerce, University of Calcutta. Prof. Das has completed his graduation and postgraduation from the Department of Commerce, University of Calcutta. Prof. Das has contributed to many journals and presented papers at national and international conferences. His area of interest includes International Financial Markets / Services / Valuation / Behavioural Finance.
Dr. Vandana Goswami, Assistant Professor, Department of Commerce, Satyawati College, University of Delhi, has more than twelve years of teaching experience at undergraduate and postgraduate level. She earned her Ph.D. in commerce from Department of Commerce, Delhi School of Economics, University of Delhi. International business, marketing, and entrepreneurship are her primary fields of study and research. In addition to publishing numerous research papers in reputable journals, she has presented numerous research papers at national and international conferences.
Dr. Preeti Mehra is a Professor in Marketing with Mittal School of Business, Punjab and has an experience of 11 years in Corporate and Teaching. She specialises in Micro Branding; Sachet marketing; Rural Marketing Strategy, Services Marketing and Brand Management and has contributed towards many journals and books. Her research work focusses on significantly enhancing organizational reach and market share through the application of robust strategies, effective pricing and excellent client relationship management.
Dr. Khushboo Sogani is an Assistant Professor, Shri Mahaveer College, Jaipur. She is a Post-graduate in Accountancy & Business Statistics and PhD in Accountancy & Business Statistics (Commerce). She has a rich academic experience of 11 plus years and worked for various commerce and management institutions in Jaipur (Rajasthan). She is very much involved in academic research and has extensively published research papers in various indexed academic journals.
Mr. Akpandem Friday James is a Postgraduate Student in the Department of Mass Communication, Bingham University, Nigeria. He is a former Managing Editor/Chief Executive Officer of Daily Independent Newspapers Limited. He holds an MBA in Leadership Studies from the University of Liverpool, United Kingdom and Bachelor of Arts degree in Communication Arts from the University of Uyo, Nigeria. His areas of interest include Public Relations, Journalism and Strategic Communication.
Ms. Saba Parveen is an Assistant Professor in the Department of Commerce, Seth Anandram Jaipuria College, University of Calcutta. Presently, she is pursuing her doctoral studies from the Department of Commerce, University of Calcutta. Prof. Saba has presented papers at national and international conferences. Her area of interest includes financial management, taxation and financial accounting.
Ms. Reepu is working as an Assistant Professor at Chandigarh University, Punjab. She has presented several papers in numerous National as well as International Conferences and bear publications in Scopus indexed, UGC Care as well as ABDC-C category Journals. She has been a conferred “Best Faculty Award” as well as “Best Researcher” by Chandigarh University.
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