Journal Press India^®

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The proposed study strives to undertake a detail comparative study on Digital consumers of China, Hong Kong and India. This study contributes toward our understanding of digital consumers in today’s world byanalysing and interpreting the data on several aspects such as internet usage and user segmentation, research behaviour, purchase behaviour, international purchases, search for local information, source of first awareness about products and services to name a few. Each of these aspects are studied in depth to get a clear understanding and identify their implications for businesses.

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