Journal Press India^®

Author Details ( * ) denotes Corresponding author

Keywords

Consumer learning, Price sensitivity, Buying behaviour, Trust, Word-of-mouth communication.

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Appendix

1. Emotions play a prominent role in my purchasing.
2. My purchasing is depending upon some situational cues based on my past experience.
3. I am sharing my marketing experiences with others.
4. More positive emotion an individual’s attitude towards the brand of the product, the greater their intention to repurchase the brand.
5. I learn purchasing behavior, attitude and skills through the observation of other individuals
6. I am a price sensitive person
7. My attitude, intentions and behaviour are influenced by family and friends
8. My attitude to purchase depends upon the trustworthiness of the brand.