Journal Press India^®

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The economic reforms of 1991 have completely changed the scenario in which business is being done in India. The reform policies include opening-up for international trade and investment, deregulation, initiation of privatization, tax reforms, and inflation-controlling measures. This has been done to integrate the Indian economy with the world economy. The rise of business over the internet is one of the outcomes of such economic reforms. The advancement in Information Technology (IT) also helps the e-commerce to grow rapidly. This paper extends the research on e-commerce in India. We try to analyze how IT infrastructure acts as a barrier to e-commerce. The paper uses a survey based approach to draw the conclusions. Using data from 300 respondents, we came to the conclusion that Internet unavailability, slow access of internet, security concerns and the transaction process are the major concerns exist. The paper shows the impact of these factors on consumer satisfaction on e-commerce. Finally, we try to give some suggestions to improve the IT infrastructure so that e-commerce business can achieve their potential.

Keywords

E-commerce, IT Infrastructure, India, Internet.

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