Journal Press India^®

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Swatch Bharat Abhiyan (SBA) is only the beginning and it is very necessary to run it continuously until it achieves its goals squarely. In India, it requires dedication and loyalty of people from all walks of life. The educated segment of society plays an important role in the success of any program or mission. Thus, this study examines the awareness, perception and practices educated segment of the society i.e. college youth towards SBA. A cross sectional research design was used to collect desired information from sample (n = 386). The data were analysed using mean, ANOVA and Chi-square. This study concluded that target population is aware about SBA and its usefulness. They are obedient about SBA practices; but half of the students do not practice SBA activities regularly. Mean score of SBA practices and creating awareness in public was found more in those students who were aware and perceive SBA useful.

Keywords

Swatch Bharat Abhiyan (SBA); Cleanliness; Hygiene; Sanitation; Waste Management

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