Journal Press India®
Market Value and Capital Structure: A Study of Indian
Vol 3 , Issue 2 , July - December 2020 | Pages: 1-25 | Research Paper
Author Details
( * ) denotes Corresponding author
it is imperative for the green marketers as well as for the green manufacturers to understand youth intention toward green product in a marketing context. For this reason, this study serves the function of examining the two variables namely, subjective norms and perceived behavioural control that could influence youth intention toward green products in India
Keywords
it is imperative for the green marketers as well
.
Abstract Views: 6
PDF Views: 3