Journal Press India^®

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Environmental issues such as air pollution, noise pollution, global warming, water shortage, resource depletion, loss of biodiversity etc. have become dominant today. Extensive research has been done in various parts of the world with the aim to identify the specific antecedents of the pro-environmental behaviour. Historically many psychologist and sociologist have examined the relationship between attitude and behaviour and whether attitude act as an antecedent to the behaviour. Present study tries to find out the relationship between environmental attitude and environmental behaviour, with emphasis on barriers to pro-environmental behaviour. The analysis involves Principal Component Analysis and Confirmatory Factor Analysis undertaken using Amos and SPSS software. The Structure Equation Modelling is used to construct a model explaining the relationship between Attitude, Environmental Behaviour and Barriers. The results indicate the existence of negative relationship between Attitude and Barriers, Attitude and Behaviour and Barriers and Behaviour.

Keywords

Pro-environmental behaviour; Attitude; Barriers

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