Journal Press India^®

We are delighted to inform our readers that MANTHAN has completed seven successful years with 7 volumes and 14 issues of quality publications. Now we are presenting our readers and scholars Volume 8, Issue 1 of MANTHAN, where we have focused on a number of upcoming issues in the areas of corporate social responsibility, consumer behaviour, education and health sectors, inventory management and digital payment.
This issue consists of seven research papers, one review paper and one case study. The paper on ‘Relationship management via social media: A study with reference to management institutes’ by Ravneet Bhandari and Sanjeev Bansal investigates how social media impacts the relationship quality between the management institute and students. The outcomes of the research give essential and opportune ramifications to management institutes to invest qualitative efforts on social media sites to frame admirable relationships with their stakeholders. A related paper on education is by Navneet Joshi, Sanjive Saxena and Renu Singh on Quality indices and the outcome that they reflect in an outcome based education. The paper addresses the quality issues of education through the process rather than the product. The study introduces a new approach to outcome-based quality indices based on grounded data.
The paper on ‘Effect of goal orientation and academic self-efficacy on student engagement: A study for management students’ by Satya Sidhartha Panda analyses the individual as well as combined impact of factors of goal orientation and academic self-efficacy on student engagement. The study finds that goal orientation and academic self-efficacy have a significant impact on students’ engagement. An interesting paper by Deepika Saxena, Neelam Dhall and Rashika Malik explores the existing marketing practices undertaken by banks and financial institutions towards digital adoption of financial products and services. The study develops a framework which will help in conceptual understanding of what encourages customers to adopt digital payments. A related paper on marketing is by Vishal Gupta who examines subjective norms and perceived behavioural control that could influence youth intention toward green products. The study reveals a significant impact of subjective norms and perceived behavioural control on green purchase through various factors namely peer group influence, social expectations, reference group views, green information, ability to buy and availability of products.
Soumendra Kumar Patra, Sukanta Kumar Baral and Durga Madhab Mahapatra, in their paper on ‘Inventory management practices and operational performance of entrepreneurs: An empirical analysis of steel industry of India’ explores potential parameters of current inventory management models for entrepreneurs. An interesting aspect of corporate social responsibility which has become an integral part of the domain of commerce and management has been examined by Ahana Sen and Santanu Mallick in their paper that looks at the linkage between CSR practices and firm’s financial performance for Indian IT Companies. Employing Logit regression model, they observe that there is a significant relationship between CSR status and firms’ performance measured by return on equity. 
This issue has a review paper by Himani Oberai and Anand Agrawal on ‘Managing workplace adversity in context of healthcare: Advancing conservation of resources theory’. The study establishes a relationship between workplace ostracism and an individual’s intention to quit the job via work engagement and work performance. The conceptual framework proposed by the authors can provide useful insights to the readers regarding workplace ostracism. 
The case study in this issue is on ‘E-personality of the online shopper with reference to Kolkata” by Saswati Chaudhuri and Mukund Gupta. They attempt to identify and evaluate the factors affecting the psyche and personality of a e-shopper in Kolkata City and find that innovativeness and desire to stand apart along with the preference of online shopping over more conventional methods are the most important characteristics in determining the personality of an online shopper. 
We hope this issue of MANTHAN makes for an interesting reading and provide new insights into some pertinent issues in Commerce and Management. I also hope that the Journal would continue to get patronage of its readers and contributions from diverse and unexplored areas of international business. 

Dr. Himanshu Sekhar Rout
Dr. M. C. Pande
Editors