Journal Press India®
MANTHAN: Journal of Commerce and Management
Volume 5, Issue 2 (July - December 2018)
Editorial
Table of Contents
Research Papers
Personality as Predictor of Organisational Citizenship Behaviour: A Study in the Indian Information Technology Industry
Ujjal Mukherjee, Vinayak BhatPages: 1-20
Published Online: November 25, 2018
Article has been added to the cart. View Cart (0)Behavioural Mechanism to Overcome Leadership Challenges: The Role of Inward Looking Leadership
Poonam VermaPages: 21-36
Published Online: November 25, 2018
Article has been added to the cart. View Cart (0)Making Sense in Marketing: Sensory Strategies for International Quick Service Restaurants
Mohammed Abdul Azeem, Sharafat HussainPages: 37-52
Published Online: November 25, 2018
Article has been added to the cart. View Cart (0)E=MC2: The New Performance Management System in Telecommunication Industry
Anant Deogaonkar, Bijal ZaveriPages: 53-62
Published Online: November 25, 2018
Article has been added to the cart. View Cart (0)Telling Stories in the Digital Space: A Marketing Perspective
Yukti Ahuja, Indu LouraPages: 63-72
Published Online: November 25, 2018
Article has been added to the cart. View Cart (0)A Study on the Customers Perception for the purchase of School Bus: A Pseudo B2B Marketing Scenario
Jagdish Bhagwat, Anurag TiwariPages: 73-85
Published Online: November 25, 2018
Article has been added to the cart. View Cart (0)Evaluation of Pro-Environmental Behaviour: A Study on effect of Self-identity on Pro-Environmental Actions
Saumya Aggarwal, Bhawna Rajput, ShwetaPages: 86-102
Published Online: November 25, 2018
Article has been added to the cart. View Cart (0)An Empirical Study on Employee Engagement and its effect on Job Satisfaction
Pratiksha Tiwari, Rashi Nagpal, Tanya Mirg, Nitika JainPages: 103-118
Published Online: November 25, 2018
Article has been added to the cart. View Cart (0)An Empirical Evaluation of Factors leading to Happiness
Archana Bakshi, Kanwaljit KaurPages: 119-129
Published Online: November 25, 2018
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