Application of Big Data Analysis in Managing Supply Chain: Reference to MSME's

Mr. Veerendra Anchan; Dr. Manmohan Rahul

doi:https://doi.org/10.69711/sharda.ijmir.v9i2.2006

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Application of Big Data Analysis in Managing Supply Chain: Reference to MSME's

Veerendra Anchan, Manmohan Rahul

Vol 9 , Issue 2 , July - December 2020 | Pages: 114-116 | Perspective

https://doi.org/10.69711/sharda.ijmir.v9i2.2006

Published Online: December 20, 2020

Author Details ( * ) denotes Corresponding author

1. * Veerendra Anchan, PhD Research Scholar, School of Business Studies, Sharda University, Greater Noida, Uttar Pradesh, India (veerendraanchan@gmail.com)

2. Manmohan Rahul, PhD Research Scholar, School of Business Studies, Sharda University, Greater Noida, Uttar Pradesh, India (manmohan.rahul@sharda.ac.in)

The main purpose of conducting this research is to explore the application of big data analysis in managing supply chains, with a specific focus on Micro, Small, and Medium Enterprises (MSMEs). Through a comprehensive investigation, it examines how leveraging big data analytics can enhance the efficiency, transparency, and resilience of supply chain operations within MSMEs. By analyzing real-time data streams, identifying patterns, and optimizing decision-making processes, this study aims to uncover opportunities for MSMEs to improve inventory management, demand forecasting, and overall supply chain performance.

Keywords

big data analysis, supply chain management, MSMEs, efficiency, transparency, resilience, inventory management, demand forecasting