Journal Press India®

The Role of Knowledge, Policies, and Behaviour in Understanding Consumer Preferences for Energy Efficient Products

Vol 9 , Issue 2 , July - December 2020 | Pages: 107-112 | Research Paper  

https://doi.org/10.69711/sharda.ijmir.v9i2.2005


Author Details ( * ) denotes Corresponding author

1. * Aman Deep, PhD Research Scholar, IIM Shillong, Shillong, Meghalaya, India (aman.phd20@iimshillong.ac.in)

This research examines the intricate nexus between consumer preferences for energy-efficient products and the interplay of knowledge, policies, and behavior. Through empirical analysis and theoretical frameworks, it investigates how these factors collectively shape consumer choices in the realm of energy efficiency. By delving into the impact of consumer awareness, governmental regulations, and individual decision-making processes, this study provides valuable insights for stakeholders aiming to foster sustainable consumption patterns and mitigate climate change.

Keywords

consumer preferences, energy-efficient products, knowledge, policies, behavior, sustainable consumption, climate change mitigation.

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