Journal Press India®

International Journal of Management Issues and Research
Vol 13 , Issue 2 , July - December 2024 | Pages: 26-43 | Research Paper

Social Media and Women Empowerment: A Critical Analysis

Author Details ( * ) denotes Corresponding author

1. Samira Tawangar, Scholar, Management, Sharda University, Greater Noida, Uttar Pradesh, India (tawangar.samira@gmail.com)
2. * Raj Kovid, Professor, Management, UPES, Dehradun, Uttarakhand, India (kovidrk@gmail.com)
3. Vikas Kumar, Professor, Management, Central University of Haryana, Mahendergarh, Haryana, India (prof.vikaskumar@gmail.com)
4. Manju Lata, Professor, CSE, Chandigarh University, Mohali, Punjab, India (manjulata94@gmail.com)

This paper explores how social media contributes to women empowerment globally. The study delves into various aspects such as visibility, advocacy, and community-building facilitated by platforms like Facebook, Instagram, and Twitter. It examines how social media enables women to express themselves, share experiences, and mobilize support for gender equality and women’s rights. In addition, the paper discusses the challenges and opportunities presented by social media in the context of women empowerment. By drawing on current literature, this paper aims to provide a comprehensive understanding of the evolving role of social media in advancing women’s empowerment agendas worldwide. The study suggests that while social media can be a double-edged sword, its potential as a catalyst for positive social change and empowerment cannot be overlooked. It offers implications for research and policy regarding role of social media in promoting women empowerment in the digital age.

Keywords

Social Media; Women Empowerment; Cyberbullying; Online Harassment; Digital Gender; Grassroots; Digital Age

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