Journal Press India®

The Indian Retail Landscape: The Effect of Foreign Direct Investment (FDI) Liberalisation

Vol 12 , Issue 2 , July - December 2023 | Pages: 185-207 | Research Paper  

https://doi.org/10.69711/sharda.ijmir.v12i2.2309


Author Details ( * ) denotes Corresponding author

1. Diksha Dubey, Research Scholar, School of Business Studies, Sharda University, Greater Noida, Uttar Pradesh, India (dikshadubey0402@gmail.com)
2. Dhruv Gupta, Research Scholar, School of Business Studies, Sharda University, Greater Noida, Uttar Pradesh, India (dhruvguptarke@gmail.com)
3. * Nimmi Agarwal, Associate Professor, School of Business Studies, Sharda University, Greater Noida, Uttar Pradesh, India (nimmi.agarwal@sharda.ac.in)

This study investigates the impact of liberalising Foreign Direct Investment (FDI) on the retail industry in India. Through the analysis of regulatory changes, economic data, and case studies, the research aims to gain a comprehensive understanding of how growing foreign investment has transformed the retail industry in India. It specifically focuses on important factors such as FDI inflows in retail sector, employment patterns, and the revenue growth of domestic and international shops, consumer behaviour, and market share dynamics. These observations will aid in comprehending the wider economic impact of FDI liberalisation and the changing retail environment in India.

Keywords

Retail sector; FDI; Indian economy; trade liberalisation; customer behavior.

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