Journal Press India^®

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The report titled “The Role of Influencer Marketing in Shaping Consumer Brand’s Perception” delves into the burgeoning (rapidly growing) field of influencer marketing and its profound impact on consumer brand perception. The research aims to explore how social media influencers and brands interact with each other. It delves into the mutually beneficial relationship that exists between them. It analyzes the relationship between social media influencers and Customer Purchase Intentions and how their collaboration is transforming traditional marketing. The study explores how influencers through their relatability and extensive reach engage with the consumer, foster brand image and brand trustworthiness, and drive their purchase decisions. It further explores how collaborations with influencers allow brands to engage with consumers in a more personalized and authentic manner. The study will underscores the importance of influencer marketing for businesses navigating consumer behavior in the digital age. The report will conclude by proposing areas for future research, underscoring the dynamic nature of this field and the necessity for ongoing exploration.

Keywords

Influencer marketing, social media influencers, brand image, brand trust, consumer behavior, collaborations

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