Journal Press India^®

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This study aims to bring online consumer experience (OCE) to existing knowledge by assessing different factors and findings of online purchasing of grocery that can benefit researchers and marketers. To address all related prior research on online grocery purchases, we first used a systematic literature review. The literature review for this paper was performed using only a conventional approach. Conceptual & factual data was chosen based on excellence, usefulness and factual accuracy for inclusion.

Keywords

Online grocery shopping, need for touch, shopping list, perceived usefulness, perceived ease of use, e-commerce, consumer behaviour.

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