Journal Press India®

Business Concepts, Tactics, and Strategies for Corporate Social Responsibility and Sustainable Development Goal

Vol 12 , Issue 1 , January - June 2023 | Pages: 17-23 | Research Paper  

https://doi.org/10.69711/sharda.ijmir.v12i1.2302


Author Details ( * ) denotes Corresponding author

1. * Vidushi Nain, Research Scholar, Department of Management, Sharda University, Greater Noida, Uttar Pradesh, India (2017008152.vidushi@dr.sharda.ac.in)
2. Disha Gupta, Research Scholar, Department of Management, Sharda University, Greater Noida, Uttar Pradesh, India (2022300531.disha@dr.sharda.ac.in)

The concept of "Corporate Social Responsibility" (CSR) and "sustainable development goals" (SDG) has gained significant traction in the corporate world as of late. It has become increasingly important for businesses to prioritize CSR and SDG in order to meet the growing demand for social and environmental responsibility. This demand is coming from both customers and other businesses, and companies are starting to recognize the need to balance profitability with ethical and sustainable practices. In this chapter, we will delve into the fundamental principles, approaches, and techniques that companies can utilize to embrace CSR and SDG initiatives. We will begin by defining CSR and SDG, and then explore the business case for these endeavours. We will then delve into various strategies that businesses can implement to put CSR and SDG goals into action, including employee engagement, transparency and reporting, and stakeholder engagement. Finally, we will provide an overview of some of the most effective tactics that companies can employ to successfully implement CSR and SDG initiatives, such as integrating them into core company operations, collaborating with other organizations, and partnering with governments and policymakers.

Keywords

Corporate Social Responsibility (CSR), Sustainable Development Goals (SDG), Business Ethics, Stakeholder Engagement, Environmental Responsibility

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