Journal Press India^®

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LOHAS, which stands for lifestyles of health and sustainability, is a phrase used by marketeers to describe a group of individuals who believe that human health and the health of the earth are intertwined. Those who hold this view are more likely to be fiscally and socially responsible. They are prepared to spend money on locally produced organic food, all-natural cosmetics, clothing, and cleaning products, energy-efficient appliances, preventative healthcare, eco-tourism, and Fairtrade goods. Also, they are ready to give up the income from industries like oil, making them more inclined to undertake "green investments." The way of life draws on the notion of thoughtful and conscientious living.

Keywords

LOHAS, Sustainability, Health, Wellbeing, Lifestyle

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