Journal Press India^®

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Companies work to enhance the quality of their services and create new ones in order to increase customer satisfaction, The product with perceived quality has a significant impact on customer satisfaction. Additionally, businesses emphasize in their marketing and advertising strategies the need of expanding into various client segments. Telecom service providers need to pay more attention to the image of their brands, services, and businesses as a whole because customers constantly expect more from their operators, service providers must develop an emotional bond with them through creative strategies that improve their services' quality and brand image.

Keywords

Network quality, customer service, pricing strategies, Mobile service provider

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