Preventing Covid: Harnessing the Power of Communities (Community Best Practices)

Dr. Parul Saxena

doi:https://doi.org/10.69711/sharda.ijmir.v10i2.2111

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Preventing Covid: Harnessing the Power of Communities (Community Best Practices)

Parul Saxena

Vol 10 , Issue 2 , July - December 2021 | Pages: 81-90 | Research Paper

https://doi.org/10.69711/sharda.ijmir.v10i2.2111

Published Online: January 05, 2022

Author Details ( * ) denotes Corresponding author

1. * Parul Saxena, Associate Professor, School of Business Studies, Sharda University, Greater Noida, Uttar Pradesh, India (parul.saxena@sharda.ac.in)

This study investigated the role of community awareness in leveraging crowd wisdom and creating collective wisdom during the COVID-19 pandemic. It also explored the effect of this wisdom and the value of social media during such crises. Community involvement is considered an essential part of past epidemics (such as Ebola). However, there are concerns about a lack of community engagement and a bottom-up approach to the COVID-19 response so far. Determining how community engagement methods have been used in past epidemics can help implement stronger implementations in the COVID-19 response. The results show that community awareness plays an important role in the use of group wisdom and the creation of collaborative knowledge. The results confirmed the substantial effect of community awareness, and group wisdom in tackling the COVID-19 crisis.

Keywords

Community Awareness, COVID-19 pandemic, Community Best Practices

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