Need and Knowledge of Digital Marketing among Sole Entrepreneurs

Dr. Manisha Gupta

doi:https://doi.org/10.69711/sharda.ijmir.v10i2.2108

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Need and Knowledge of Digital Marketing among Sole Entrepreneurs

Manisha Gupta

Vol 10 , Issue 2 , July - December 2021 | Pages: 61-68 | Research Paper

https://doi.org/10.69711/sharda.ijmir.v10i2.2108

Published Online: January 05, 2022

Author Details ( * ) denotes Corresponding author

1. * Manisha Gupta, Associate Professor, School of Business Studies, Sharda University, Greater Noida, Uttar Pradesh, India (guptaamanisha@gmail.com)

Digital marketing has evolved into a compelling platform for the transformation of the so-called knowledge society. More up-to-date information is needed to make paradigms and timely decisions. Advanced digital technology is helping developing countries become more involved in digital marketing.

Keywords

Digital Marketing, Online Marketing, Blogging, Social Media, Mobile Apps, E-marketing

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