Journal Press India^®

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This research paper investigates the emergence of plant-based meat as a sustainable and disruptive innovation in the food market. With growing concerns about environmental sustainability, animal welfare, and public health, there is a rising demand for alternative protein sources that can mitigate the negative impacts of traditional meat production. Plant-based meat products, made from plant-derived ingredients but designed to replicate the taste, texture, and nutritional profile of conventional meat, have garnered significant attention from consumers, investors, and policymakers alike. This study employs a comprehensive analysis of market trends, consumer preferences, technological advancements, and sustainability metrics to assess the potential of plant-based meat as a transformative force in the food industry. Through case studies and empirical data, the paper explores the drivers, challenges, and opportunities associated with the adoption and mainstreaming of plant-based meat products. Key themes examined include environmental sustainability, resource efficiency, health benefits, market growth projections, regulatory frameworks, and consumer acceptance. By evaluating the viability and impact of plant-based meat, this paper contributes to discussions on sustainable food systems and the future of protein production.

Keywords

Plant-based meat, Sustainable food, Food market, Alternative protein, Environmental sustainability, Consumer preferences

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