Journal Press India®

A Netnographic Analysis of Tourist Perception Towards Homestays in Uttarakhand, India

Vol 10 , Issue 1 , January - June 2021 | Pages: 1-6 | Research Paper  

https://doi.org/10.69711/sharda.ijmir.v10i1.2101


Author Details ( * ) denotes Corresponding author

1. * Piali Haldar, Associate Professor, G L Bajaj Institute of Management and Research, Greater Noida, Uttar Pradesh, India (piali.haldar@glbimr.org)
2. Sumedha Agarwal, Research Scholar, School of Business Studies, Sharda University, Greater Noida, Uttar Pradesh, India (sumedha@dr.sharda.ac.in)

The homestays have been gaining popularity in recent times because of the authentic experience provided to the tourists. The aim of this study was to examine the perceptions of tourists regarding homestay experience. The study was conducted about the homestays in the Uttarakhand state of India. A qualitative method was adopted for the study as it helps to understand the feelings and emotions of people in a better way. The technique of Netnography was applied for the study. The data was collected through Trip Advisor and analysed by NVIVO. The investigation resulted in four themes that explained the perceptions of tourists with reference to their feelings, host, aesthetics, and settings of a homestay. Implications and limitations are presented towards the end of the study.

Keywords

Homestays, Tourist perceptions, Authentic experience, Uttarakhand state, Tourist feelings

  1. Abubakar, A. M., Ilkan, M., Meshall Al-Tal, R., &Eluwole, K. K. (2017). eWOM, revisit intention, destination trust and gender. Journal of Hospitality and Tourism Management, 31, 220–227. https://doi.org/10.1016/j.jhtm.2016.12.005
  2. Anand, A., Chandan, P., & Singh, R. B. (2012). Homestays at Korzok: Supplementing Rural Livelihoods and Supporting Green Tourism in the Indian Himalayas. Mountain Research and Development, 32(2), 126–136. https://doi.org/10.1659/mrd-journal-d-11-
  3. 00109.1
  4. Baiquni, M., &Dzulkifli, M. (2020). Implementing Community-based Tourism. In Bridging Tourism Theory and Practice, (Vol. 11, pp. 61–75). https://doi.org/10.1108/s2042-144320190000011006
  5. Based, A. O., Knowledge, O. N., Ta, A., Abed, Q. A., & Ahmad, M. (2018). IDIOSYNCRATIC IDENTITY FOR HOMESTAY TOURISM IN MALAYSIA: IMPORTANCE, BENEFITS AND CHALLENGES. Journal of Fundamental and Applied Sciences, 10, 524–539. https://doi.org/http://dx.doi.org/10.4314/jfas.v10i2s.38
  6. Binnui, A., &Iamsa-ard, N. (2016). Towards Sustainable Community- Based Tourism : a Case of Homestay in Suratthani Province , Thailand. International Conference, January, 9–14.
  7. Braun, V., & Clarke, V. (2016). Qualitative Research in Psychology. Qualitative Research in Psychology, 3(2), 77–101. https://doi.org/10.4135/9781473915534 
  8. Caldas, M. P. (2009). Research design: qualitative, quantitative, and mixed methods approaches. Revista de AdministraçãoContemporânea. https://doi.org/10.1590/s1415-65552003000100015
  9. Chahal, H., & Devi, A. (2015). Destination Attributes and Destination Image Relationship in Volatile Tourist Destination: Role of Perceived Risk. Metamorphosis: A Journal of Management Research, 14(2), 1–19. https://doi.org/10.1177/0972622520150203
  10. González-Rodríguez, M. R., Martínez-Torres, R., & Toral, S. (2016). Post-visit and pre-visit tourist destination image through eWOM sentiment analysis and perceived helpfulness. International Journal of Contemporary Hospitality Management, 28(11), 2609–2627. https://doi.org/10.1108/IJCHM-02-2015-0057
  11. Hussin, R., &Kunjuraman, V. (2014). Sustainable Community-Based Tourism ( Cbt ) Through Homestay Programme in Sabah , East Malaysia. Proceeding of the Social Sciences Research ICSSR 2014, 2014(June), 41–61. https://doi.org/ISSN 2180-2491
  12. Joppe, M., Martin, D. W., &Waalen, J. (2001). Toronto’s image as a destination: A  comparative importance-satisfaction analysis by origin of visitor. Journal of Travel Research, 39(3), 252–260. https://doi.org/10.1177/004728750103900302
  13. Kannegieser, I. (2015). A Home In The Hills : Examining the Socioeconomic Benefits of Homestay Tourism on Rural Women and Their Communities in the Darjeeling District. School for International Training India: Sustainable Development and Social Change, 1–42.
  14. Kozinets, R. v. (2010). Netnography: Doing ethnographic research online. In SAGE (Vol. 29, Issue 2). https://doi.org/10.2501/S026504871020118X
  15. Ladhari, R., & Michaud, M. (2015). EWOM effects on hotel booking intentions, attitudes, trust, and website perceptions. International Journal of Hospitality Management, 46, 36–45. https://doi.org/10.1016/j.ijhm.2015.01.010
  16. Mohamed, G. A., & Mensah, E. J. (2011). Egypt’s Image as a Tourist Destination: A Perspective of Foreign Tourists. Tourismos, 3(1), 36–65.
  17. Shukor, M. S., Salleh, N. H. M., Othman, R., & Idris, S. H. M. (2014). Perception of homestay operators towards homestay development in Malaysia. JurnalPengurusan, 42(2014), 3–17. https://doi.org/10.17576/pengurusan-2014-42-01
  18. Yacoub, I., &Hamouda, M. (2018). Explaining visit intention involving eWOM, perceived risk motivations and destination image. International Journal of Leisure and Tourism Marketing, 6(1), 65. https://doi.org/10.1504/ijltm.2018.10009971
  19. Zhou, L. (2014). Online rural destination images: Tourism and rurality. Journal of Destination Marketing and Management, 3(4), 227–240. https://doi.org/10.1016/j.jdmm.2014.03.002

 

Abstract Views: 1
PDF Views: 23

Advanced Search

News/Events

Indira School of Bus...

Indira School of Mangement Studies PGDM, Pune Organizing Internatio...

Indira Institute of ...

Indira Institute of Management, Pune Organizing International Confe...

D. Y. Patil Internat...

D. Y. Patil International University, Akurdi-Pune Organizing Nation...

ISBM College of Engi...

ISBM College of Engineering, Pune Organizing International Conferen...

Periyar Maniammai In...

Department of Commerce Periyar Maniammai Institute of Science &...

Institute of Managem...

Vivekanand Education Society's Institute of Management Studies ...

Institute of Managem...

Deccan Education Society Institute of Management Development and Re...

S.B. Patil Institute...

Pimpri Chinchwad Education Trust's S.B. Patil Institute of Mana...

D. Y. Patil IMCAM, A...

D. Y. Patil Institute of Master of Computer Applications & Managem...

Vignana Jyothi Insti...

Vignana Jyothi Institute of Management International Conference on ...

By continuing to use this website, you consent to the use of cookies in accordance with our Cookie Policy.