Journal Press India^®

Dear Readers,

It is an honour to release the December 2024 version of the International Journal of Management and Innovation Research (IJMIR). Moving into an epoch of rapid pace technological change and shifting business as well as society expectations, management practices and their innovation are strongly influenced by the role of research. This collection of scholarly papers brings together a diversified collection of studies that offer insights into contemporary challenges and emerging opportunities through a wide range of management domains. From the influence of technology in business strategies to the ever-changing landscape of marketing, governance, finance, and organizational behaviour, the studies included here are expected to make worthwhile contributions to academics, practitioners, and policymakers.

Scientific research, accordingly, guides businesses and institutions through these complex environments in identifying best practices, sustainable solutions, and forward-looking strategies for these environments. As we foster dialogue between theory and practice, we attempt to contribute meaningfully to the ongoing discourse on innovation and how it advances economic and social progress.

We thank the authors, reviewers, and editorial board members for their contributions in ensuring high-quality, rigorous research conducted within this journal. Their commitment further cements IJMIR's commitment to advancing knowledge and promoting impactful research.

We hope this issue inspires meaningful discussions and further explorations in the field of management and innovation. Once again, we welcome your participation and await your work to appear in our future issues.

Best regards

Editor-in-Chief

International Journal of Management and Innovation Research (IJMIR)