Journal Press India®
This issue covers contemporary trends and practices in management from varied angles.
The article ‘Institutional support to make in India with special reference to KSFC’, explains Karnataka State Financial Corporation (KSFC) and its support to Make in India with real time statistics. KSFC has contributed significantly for the growth of MSMEs in backward area, along with development and promotion of first generation enterprises. KSFC assisted many Industries that are internationally acknowledged like the INFOSYS and BIOCON and it has maintained top ranking among SFCs in the country.
The article on ‘Perception and Attitude of Customers Towards the Performance of Select Private Banks in Goa’, captures the customers opinions on Online and branch SoP’s, loan sanctioning & disbursement, cash credit and bank over draft facility, cost of loan and other charges, utility payment services and other indicators. The article details banks and looks present CRM strategies customer perceptions and accessibility of present services of different banks and accordingly. An advice is observed towards revision to meet customers changing expectations of different bank services.
Under the caption ‘Ambient Advertising: Effectiveness of Anti-Smoking advertisement: A Study In North West Karnataka’, we have an article on advertisement “tobacco injurious to health” reaching out the people as information to majority of the people (smokers or otherwise). The study depicts addicted level to smoking, but he IMPACT and how much more we need to strive towards student community and try reducing smokers population, which may significantly reduce employee community in the coming years.
In addition we have an extensive article on ‘Over View of Make in India with Special Reference to Indian Tourism Sector’, which explains gain recognition as global manufacturing and service hub which covers the 29 wide array of sector. It talks about business in India and FDI in to various sectors, but author concerned about challenges in its implementation due to the issues associated with land acquisition bill and so on.
Further we have a comparisons and acceptance reading an exploratory research article ‘Customer’s Perception towards Foreign v/s Indian Brands of Electronic Appliances; a study in Hubli-Dharwad City’. It’s a study to know the satisfaction levels of the customers in the region.
A case on ‘Market analysis of Dialysis equipment’s in Karnataka’ provides an extensive coverage regarding market share; the total dialysis centers operating in the Karnataka. The case reveals the statistics of potential Heparin and erythropoietin and CRRT machines in Region.
Another conceptual paper ‘A Study on Growth and Challenges for Online Marketing in India’ is about online marketing. Objective this paper is to study about present scenario of online trading in India, to know about the growth drivers for online marketing along with challenges with the secondary data.
Trust that the compendium of articles in this issue makes it fascinating.