Journal Press India^®

Author Details ( * ) denotes Corresponding author

Entrepreneurs, as the founders of tourism industry plus the engine towards local growth, play a critical responsibility in sustaining rural tourism and developing sustainable methods. As a result, it is necessary to encourage the expansion of entrepreneurial activities in order to restore rural tourism potential and regional traditions, maintain local employment growth, and raise living standards in accordance through identified regional human resource development needs and priorities. By participating in tourism activities, the local community's unemployment rate can be reduced, and thus poverty can be reduced. Community participation in the tourist sector, according to Akunaay et al., is one of the measures for poverty reduction. By stressing the rural economy as the steam engine of economic growth that will drive the growth of poor, the rural development plan also highlighted tourism as a vital weapon for alleviating poverty. The purpose  is to analyze role of local community in the development of rural tourism entrepreneurship as well as to address the concern of rural tourism entrepreneurship.

Keywords

Developing sustainable methods, Entrepreneurial activities, Development needs, Local communities

1. Ab Latif, A. A. (2011) Asas Keusahawanan dan Pengurusan Perniagaan Kecil dan Sederhana: University Malaysia Kelantan.
2. Adisa, R. S. (2012). Rural Development in the Twenty-First Century as a Global Necessity, Rural Development-Contemporary Issues and Practices. InTech. Retrieved from: http://www.intechopen.com/books/ruraldevelopmentcontemporaryissuesandpractices/introductory_chapter_rural_development_in_the_twenty_first_centuryas_a_global_necessityAhmed, I and Jahan, N. (2013) Rural Tourism-Prospects in Rustic Bengal, European Journal of Business and Management 5(16), 163-172.
3. Ahn, B., Lee, B and Shafer, C. (2002). Operationalizing sustainability in regional tourism planning: An application of the limits of acceptable change framework, Tourism Management 23(1), 1-15.
4. Akama, J. S and Keiti, D. (2007) Tourism and Socio-Economic Development in Developing Countries: A Case Study of Mombasa Resort in Kenya, Journal of Sustainable Tourism 15(6), 35-748.
5. Akunaay, M., Nelson, F and Singleton, E. (2003). Community Based Tourism in Tanzania: Potential and Perils in Practice. Paper work through tourism Conference. Tanzania. 7-12 December 2003.
6. Andrew F., Coburn, A., Clinton MacKinney, Timothy D., McBride, Keith J., Mueller, Rebecca T. Slifkin, and Mary K. Wakefield. (2007). Choosing Rural Definitions: Implications for Health Policy. Issue Brief #2. Rural Policy Research Institute Health Panel. Retrieved from http://www.rupri.org/ Forms/Rural DefinitionsBrief.pdf
7. Aref, F, Gill, S.S and Aref, F. (2010) Tourism Development in Local Communities: As a Community Development Approach, Journal of American Science 6 (2), 155-161.
8. Blancas, F. J., Oyola. M. L., González, M., Guerrero, F. M and Caballero, R. (2011). How to Use Sustainability Indicators for Tourism Planning: The Case of Rural Tourism in Andalusia (Spain), Science of the Total Environment 412 (413), 28-45.
9. Bricker, K.S and Schultz, J. (2011) Sustainable tourism in the USA: A comparative look at the Global Sustainable Tourism Criteria, Tourism Recreation Research 36(3), 215-229.
10. Briedenhann, J and Wickens, E. (2004) Tourism Routes as a Tool for the Economic Development of Rural Areas - Vibrant Hope or Impossible Dream? Tourism Management 25(1), 71-79.
11. Bula. H. O. (2012). Evolution and Theories of Entrepreneurship: A Critical Review on the Kenyan Perspective, International Journal of Business and Commerce 1(11), 81-96.
12. Chifamba, E. (2013). Confronting the Challenges and Barriers to Community Participation in Rural Development Initiatives in Buhera District, Ward 12 Zimbabwe, Journal of Agricultural Science 2(7), 138-149.
13. Chili, N, S. (2015). Perceptions and attitudes of the community towards tourism impacts and sustainable development. The case study of eMpophomeni in Pietermaritzburg (South Africa), Problems and Perspectives in Management 13(3), 151-159.
14. Chiutsi, S and Mudzengi, B. K. (2012) Community Tourism Entrepreneurship for Sustainable Tourism Management in Southern Africa: Lessons from Zimbabwe, International Journal of Academic Research in Business and Social Sciences 2(8), 127-133.
15. Dudensing, R. M, Hughes, D. W and Shields, M. (2011). Perceptions of tourism promotion and business challenges: A survey-based comparison of tourism businesses and promotion organizations, Tourism Management (32), 1453-1462.
16. Eshliki, S. A and Kaboudi, M. (2011) Community Perception of Tourism Impacts and Their Participation in Tourism Planning: A Case Study of Ramsar, Iran. ASEAN Conference on Environment-Behaviour Studies, Savoy Homann Bidakara Bandung Hotel, Bandung, Indonesia, 15-17 June 2011. Procedia-Social and Behavioral Sciences 36, 333-341
17. Goodwin, H and Santilli, R. (2009) Community-Based Tourism: A success? ICRT Occasional Paper 11. Leeds, United Kingdom: GTZ.
18. Iorio, M and Corsale. (2010) Rural tourism and livelihood strategies in Romania, Journal of Rural Studies 26(2), 152-162.
19. JICA Research Institute. (2015). Effective Approaches for Rural Development. Chapter
    Komppula, R. (2014). The Role of Individual Entrepreneurs in the Development of Competitiveness for a Rural Tourism Destination-A Case Study. Tourism Management 40(1), 361-371
20. Magigi, W and Ramadhani, H. (2013). Enhancing Tourism Industry through Community Participation: A Strategy for Poverty Reduction in Zanzibar, Tanzania, Journal of Environmental Protection (4), 1108-1122.
21. Molina, M. E. R., Saura, I. G and Velázquez, B. M. (2010). The Role of Information Technology in Relationships between Travel Agencies and Their Suppliers, Journal of Hospitality and Tourism Technology 1(2), 144-162
22. Okech, R. N., Haghiri, M and George, P. B. (2012). Rural Tourism as a Sustainable Development Alternative: An Analysis with Special Reference to Luanda, Kenya, Cultural 6(3), 36-54.
23. Sharif, N. M., & Tuan Lonik, K. A. (2017, December 2). Sustaining the Entrepreneurship in Rural Tourism Development | Md Sharif | International Journal of Multicultural and Multireligious Understanding. Sustaining the Entrepreneurship in Rural Tourism Development | Md Sharif | International Journal of Multicultural and Multireligious Understanding. https://doi.org/10.18415/ijmmu.v4i6.122
24.  Surugiu, C. (2009). Development of Rural Tourism through Entrepreneurship, Journal of Tourism (8), 65-72
25. Tao, T. C. H and Wall, G. (2009) Tourism as a Sustainable Livelihood Strategy, Tourism Management 30(1), 90-98.
26. Uriely, N., Yonay, Y and Simchai, D. (2002). Backpacking and Tourist Experience: A Type and form Analysis, Annals of Tourism Research 10(1) 87-107.
27. Walpole, J. M and Goodin, H. J. (2000). Local Economic Impacts of Dragon Tourism in Indonesia, Annals of Tourism Research 27(3), 559-576.
28. Wilson, S., Fesenmaier, D, Fesenmaier, J and Van Es, J. C. (2001). Factors for Success in Rural Tourism Development, Journal of Travel Research 40(2), 132-138.
29. Zaei, M. E and Zaei, M. E. (2013)the Impacts of Tourism Industry on Host Community, European Journal of Tourism Hospitality and Research 1(2), 12-21.
30. Zhang, H. Q and Morrison, A. (2007)how can the small to medium sized travel agents stay competitive in China’s travel service sector? International Journal of Contemporary Hospitality Management 19(4), 275-285