Journal Press India^®

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The recent trends in technological innovation and digitalization have forced financial sectors to update their systems with improved and automated digital applications called Fintech. The idea of fintech has attracted huge customers towards the use of modernized financial services. The drive of this article is to analyze the effect of customer purchases with the use of a fintech app. The customer purchasing power is fully based on multidimensional thinking the study emphasizes only on the use of fintech payment services by customers. The current article focused on studying and analyzing the importance, functions, pros, and cons of fintech apps and tried to identify customer purchases by using fintech payment systems with the objective of analyzing the factors that influence customers to use fintech apps and analyzing the effects of fintech apps on customers. The study is done with the use of primary and secondary data.

Keywords

Fintech, Digitalization, Fintech payment system, Customers

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