An Empirical Study of Artificial Intelligence Marketing - Supremacy and Weakness with Special Reference to Bangaluru

Dr. Rakshita Allappanavar; Mr. Munnu Prasad

doi:https://doi.org/10.58419/gbs.v9i1.912305

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An Empirical Study of Artificial Intelligence Marketing - Supremacy and Weakness with Special Reference to Bangaluru

Rakshita Allappanavar, Munnu Prasad

Vol 9 , Issue 1 , January - June 2023 | Pages: 48-54 | Research Paper

https://doi.org/10.58419/gbs.v9i1.912305

Published Online: August 02, 2023

Author Details ( * ) denotes Corresponding author

1. * Rakshita Allappanavar, Assistant Professor, Center For Management Studies, Center For Management Studies, JAIN(Deemed to be University), Banglore, Karnataka, India (rakshitha.ma.23@gmail.com)

2. Munnu Prasad, Assistant Professor, Health care and Allied Science, JAIN(Deemed to be University), Banglore, Karnataka, India (munnuprasad.r@gmail.com)

The study concentrated on Artificial Intelligence Marketing – Supremacy and Weakness .The study found that, existing artificial intelligence marketing in various shopping apps and website, which was helpful and also kind of drawback in few users (customers). This study is based on the primary and secondary data. The paper identified the usage of artificial intelligence used for collection of information and respond to the need and also used for market their products with the offers and such like. The study also found that the understanding, need of the customers or consumers based on the taste and preferences.

Keywords

Artificial Intelligence, Machine Learning, Marketing, Chatbox, Taste and Preferences, Shopping.

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