Journal Press India®

GBS Impact: Journal of Multi Disciplinary Research
Vol 10 , Issue 2 , July - December 2024 | Pages: 154-171 | Research Paper

Financial Vulnerability and Personality Traits of General Consumers of District Anantnag

Author Details ( * ) denotes Corresponding author

1. * Ajaz Ahmad Bhat, Lecturer , Department of Commerce , Education, Anantnag, Jammu & Kashmir, India (bhatajazg@gmail.com)

Vulnerability of Finance has major ramifications for not only for industry but government, and consumers in addition to being a major source of worry for investors. Consequently, taking the appropriate steps to examine the variables influencing financial vulnerability is required. The aim of the study was to access the impact of personality traits (b5 and locus of control) on financial vulnerability. The study consisted of a sample of 525 consumers from stated district. Structural equation modelling, or partial least squares, was used to analyse the data. The results revealed that both classifications of personality traits have a relationship with financial vulnerability. Three of the big five traits were positively correlated with financial vulnerability, whereas Agreeableness and intellect were negatively associated. In the locus of control model, external locus of control was positively correlated with financial vulnerability while internal locus of Control demonstrated no impact. Age was also investigated in relation to the association between personality traits and financial vulnerability, and certain connections were discovered. The findings of the study hold significance for numerous sectors of society.

Keywords

Big 5 traits; Locus of control; Personality traits; Financial Vulnerability

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