Journal Press India®

GBS Impact: Journal of Multi Disciplinary Research
Vol 10 , Issue 2 , July - December 2024 | Pages: 132-153 | Research Paper

Assessing Financial Literacy among Undergraduate Students: Knowledge, Perception, and Behavioral Insights

Author Details ( * ) denotes Corresponding author

1. * Ann Mercy J, Research Scholar, PG & Research Department of Commerce, Sri G.V.G Visalakshi College for Women, Tiruppur, Tamil Nadu, India (annmercyj00@gmail.com)
2. C Brindha Devi, Assistant Professor, PG & Research Department of Commerce, Sri G.V.G Visalakshi College for Women, Tiruppur, Tamil Nadu, India (gvgbrindha18@gmail.com)

This study investigates the impact of financial literacy on undergraduate students, focusing on their knowledge, perceptions, and behaviours related to financial decision-making. Despite the increasing importance of financial literacy in today's economy, significant gaps remain among young adults. Through a comparative analysis of students' self-perceived financial knowledge versus their actual understanding, this research aims to identify key areas for improvement in financial education. Additionally, the study examines how socio-demographic factors influence various dimensions of financial literacy, including awareness of savings and investment options. The findings are intended to inform the development of effective financial literacy programs within college curricula, ultimately equipping students with essential money management skills for their future financial independence.

Keywords

Financial literacy, Undergraduate students, financial decision-making, financial education

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