Journal Press India^®

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Consumer is the important point of all business activities in the aggressive world. They expect that should get the right type of goods/services, of the right quality, at the right time and the right value. They want value for their money. At the time of buying necessaries of life, luxurious goods and utilizing services, when they pay as much as, is demanded by the manufacturer/dealer/service provider, they expects good quality in return but in actual practice the consumer is exploited from dawn to dusk in all possible ways. The purpose of the study is whether the consumers are aware or not about the Consumer Protection Act 1986 with special reference to Vilavancode Taluk of Kanyakumari District.

Keywords

Consumer, Awareness, Protection, Judiciary, legislations

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