Journal Press India^®

Author Details ( * ) denotes Corresponding author

India is home to some of the best natural wonders on earth, including pristine forests, the snow-capped Himalayas, grasslands, golden and silver deserts, rivers, lakes, wetlands, mangroves, beaches, volcanoes, and coral reefs that are home to an incredible diversity of wildlife. In addition, we have the mega-fauna, which includes more than 1200 bird species and iconic animals like tigers, lions, elephants, rhinoceroses, leopards, wild buffaloes, and Indian bison (gaur). India ranks relatively low in the world of adventure tourism, despite its natural resources and potential. India has a lot of potential to develop into a major hub for adventure tourism and sports worldwide. India has a great deal of potential to draw adventure travelers from around the world. The geographical features of the nation, from North to South and East to West, give the growth of adventure tourism options a competitive edge. For a long time, marketing academics have underlined the significance of strategies as a crucial component of any service or product marketing. Many people have handled branding challenges strategically, developing marketing strategies to raise the bar for promotion. Similar to this, the Indian government has developed strategies to compete in the sector's competitive tourism industry. Moreover, this paper will shed light on the collaborative efforts of various governing bodies across different states, as they unite towards the shared national mission of making India a top-tier adventure tourism destination. In doing so, it will illustrate how a strategic approach at both the national and regional levels is poised to unlock India's immense potential in the realm of adventure tourism. This study is an attempt to brief discussion on popular adventure tour activities taking place different regions of the country. Finally the study will be concluded with identification of futuristic adventure tourism activities in the country.

Keywords

National strategy, Adventure Tourism, hard adventures, soft adventures, incredible India, Driving Factors for promoting tourism, Focus areas on tourism, Government collaborations and Future of adventure tourism

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