Journal Press India^®

Author Details ( * ) denotes Corresponding author

Purpose: The rapid acceleration of technology AI/ML, Climate Change, Urbanisation, population growth and the new wave of Start-up women entrepreneurs with Government of India initiatives driving the E-commerce market and giving importance to ESG( Environment, Social, Governance). The government support the Union Budget2022 to create sustainability for Economic growth and Digital India, The Made in India movement thrived through digitalisation and penetrated the  Internet, Smart phones, GST Support, the Consumer Protection Act 2019, the Code on Social Security 2020 consumer Protection(E-Commerce)Rules 2020, Information Technology Act 2000, The Plastic Waste Management Amendment Rules, 2021, the NITI Aayog SDG India Index and Technology infrastructure to  E-commerce Start-ups in providing an innovative product that delivers value to the consumer along with the growth of  Micro, Small and Medium business in tier 4 and 5 cites. India’s E-commerce market is predicted to expand at a 19% CAGR from $46.2 Billion in 2020 to $111.4 Billion by 2025. The Security and Exchange Board of India(SEBI) has introduced  the Business Responsibility and Sustainability Report 2021(BRSR) for listing  E-Commerce start-ups  and Financial  sector have formulated ESG based model  keeping BRSR and also BSE and NSE have dedicated platform for  SMEs start-ups trading  platform and the ESG in  SMEs E-commerce Start-ups adopting Employee wellbeing Zero level emission delivery strategies by Eclectic vehicles, Packaging, and recycling to promote Green E-Commerce, Payment, B2C D2C, B2G, B2B, inventory management, Investors returns on investment, providing opportunities for females, Skill sets on emerging technologies AI/ML, IoT, Crowd funding and  IGBC Green Logistics Parks and warehouses Rating system to assess the Green Logistics and green warehouse to make  India to achieve SDG and to push them to push  India rank from 120 to Top Rank on the 17 Sustainable Development Goals(SDGs) as a part of 2030 United Nations Agenda to make a direct impact on People, Planet, Profit, Provide employment and to bring  SMEs bring inclusive economic and social growth of India.

Design/methodology/approach: The Research paper data related to ESG of E-Commerce start-ups for Sustainability. Both Conceptual and Empirical studies are based on a Case study of Listed E-Commerce firms and startup SMEs in India.

Social implications – The Research aims to create awareness about the E-Commerce startups preferring to fulfill the SDGs for Sustainability and Social Economic inclusion.

Research implication/ Limitation: This Research focuses on the knowledge Gap in academia, this title brings more awareness to e-commerce reporting.

Keywords

ESG, E-Commerce, start-ups, Business Responsibility and Sustainability Report 2021(BRSR), Sustainable Development Goals(SDGs), E-Commerce Models, The Security and Exchange Board of India(SEBI), GST rules

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