Journal Press India®
The GBS Impact emphasises the publication of original research that contributes to new knowledge and understanding in management and other related fields. This journal primarily considers descriptive research and cases that enhance understanding and provides a platform for research scholars, academicians, and corporate executives to disseminate their innovative, field-based research, and practical experiences through the publication for the benefit of society at large and the world of business. The eighth volume, Issue I, of our biannual, multidisciplinary, peer-reviewed GBS Impact is presented to you with great pride and privilege.
The research article, “An empirical study of the performance of green supply chain management in small and medium-sized enterprises,” elaborates on green supply chain management, environmental sustainability, green business, sustainable development, and so on. The paper suggests suitable measures for effective green supply chain management in small and medium enterprises.
The researcher's primary goals in “A study on the level of customer awareness towards green products in Theni district” are to reach a meaningful conclusion, with the study quantified and analysed with suggestions for expanding the market for green, eco-friendly products.
We also have a paper titled “A Comparative Evaluation of Performance of Nifty IT Companies in Relation to the Nifty IT Index,” which discusses the risk and return characteristics of the companies listed in the Nifty IT Index, as well as an analysis of large, mid, and small cap companies.
Study on Behavioural Biases of Investors: The Effect of Prospect Rules - The research article will give a quick insight on behavioural finance and investment decisions and be useful to financial advisors and investors in knowing the subjective factors affecting their money related decisions.
The research study “An analytical study on the relationship between goods and service tax and foreign direct investment in India” sheds light on the importance of the Goods and Services Tax (GST) and its relationship with Foreign Direct Investment (FDI) in India.
Further, “A study on marketing challenges faced by mango farmers in the Gadag district” has the objective of examining the challenges and potential of mango production and the marketing challenges and issues of the farmers.
The research paper “Impact of COVID-19 on Automobile Industry: A Case Study of Selected Companies” describes the current effects of the pandemic on the automobile industry, including the impact on manufacturing, service, export and import, and many other factors.
The paper Financial management - Management of non-performing assets (NPAs) - The very purpose of this research is to examine the role of the different banks in managing and controlling the NPAs through various recovery mechanisms.
According to the study, “Retention strategies in the print media industry: a study across select print media houses in Bengaluru city,” more investment does not improve employee engagement, putting employee-generated competitive advantage at risk, with factors influencing employee engagement and a few managerial recommendations.
The study “The Role of Community Perceptions in Corporate Social Responsibility” investigates community attitudes and expectations in this area of CSR research. The research's conclusions point to a highly complex interaction between the host communities and the MNCs.
We are confident that the industry, academics, and policymakers will gain from the collections of research articles and case studies in this issue, as well as from the writers’ rich experiences. I eagerly await your insightful comments, which will help us make this article more applicable and effective in the current environment.
Editor-in-chief
Dr. Tejas B. Vyas
Director, GBS Hubli