Journal Press India^®

Author Details ( * ) denotes Corresponding author

Inclusive usage of Artificial Intelligence (AI) in digitised services is being widely observed. Recent advancements have indicated the prominence of AI in the identification of untapped markets and the possible expansion of international businesses. Yet, the academic discussions on such topics are rudimentary and demand in-depth understanding. This research paper aims to synthesise the role of AI in the expansion of global businesses and the specific efficacies of AI in such circumstances. Overall, the research is guided by qualitative principles, and through forty-five in-depth interviews with global service experts, possible results are discussed. Findings indicated the role of predictive analytics, personalisation, and AI analytics in the expansion of international businesses. Moreover, the usage of AI enabled the scope of service well-being through adequate recommendations and personalization. Finally, the paper introduces a framework to discuss the synergies of AI in global businesses, which has relevant implications for the future.

Keywords

Artificial Intelligence; Digitised services; Personalization; International Businesses

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