Journal Press India^®

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Accelerating environmental degradation culminating into disastrous climatic adversities have called upon the multinationals (MNCs) from both developed and developing countries to succinctly take the cognizance of sustainability concerns in their outlook as well as operations. This paper delves into the sustainability measures adopted by two prominent Emerging market Multinational Enterprises (EMNEs) from Indian automotive sector, namely Mahindra & Mahindra and Tata Motors. The objective is to evaluate how these EMNCs strategies contribute to the dual objectives of ecological preservation and financial sustainability by scrutinizing pivotal initiatives such as the integration of renewable energy, adherence to circular economy principles, and advancements in electric vehicle technology insights from the last 5 years of Integrated Annual reports and sustainability reports of these two companies, The analysis uncovers both shared and distinctive approaches of these companies. While both companies prioritize renewable energy and efficient resource utilization, Mahindra distinguishes itself through a dedicated emphasis on water conservation and community involvement. On the other hand, Tata Group leads in electric vehicle market share and the adoption of green building practices. The paper finds economic advantages stemming from these practices while looking at the challenges faced by these 2 companies and the pivotal role played by them in steering the Indian automotive industry.

Keywords

Multinational Enterprises; Sustainability; Tata; Mahindra and Mahindra; Automotive sector; Circular economy

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