Journal Press India^®

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Purpose: The paper attempts to compare the effectiveness of traditional leadership and e-leadership on motivation and to assess the level of trust among employees in organisations with traditional leadership and e- leadership. Design/Methodology/Approach: The present research work is an empirical one based on both primary and secondary data. The theory is basically developed from secondary sources of information and a thorough study of various academic works in the field has been attempted. Primary data were collected with the help of a self-administered questionnaire. Findings: To describe the basic features of the data in a study descriptive statistics are used. The results show that Trust in leadership in BPO Sector has a mean score of 3.06 with a standard deviation of 0.24. Research Limitations: The present study, to a certain extent, highlights the importance of the feel and presence of human touch in the work place. The present study has shown that if organizations do not make attempts to understand the importance of human touch, to develop relation between the leaders and the team members, the absence of leader from the work place may have detrimental impact on human dynamics. Managerial Implications: E-leadership influences the trust level positively in team members when compared with traditional leadership and there is a favourable bearing of e-leadership on commitment level in leader-follower dynamics as compared to traditional leadership. Originality/Value: This study showcased the original work of the authors to compare the effectiveness of traditional leadership and e-leadership.

Keywords

Leadership, E-leadership, Motivation, Trust, Commitment, Organisational Culture, Performance.

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