Journal Press India®

DELHI BUSINESS REVIEW
Vol 9 , Issue 1 , January - June 2008 | Pages: 77-84 | Research Paper

Diagnosing Impact of Malls on Small Shops : A Study of DELHI and NCR

Author Details ( * ) denotes Corresponding author

1. Aditya Prakash Tripathi, Senior Lecturer in Management, Department of Management, Delhi School of Professional Studies and Research (DSPSR), Affiliated to GGS Indraprastha University, New Delhi, Delhi, Delhi, India (lkaditya1982@gmail.com)
2. * Reetesh Kumar Singh, Senior Lecturer, Sri Ram College of Commerce, University of Delhi, Delhi, Delhi, India

Purpose: The present research attempts to investigate the impact of Malls on small shops and Impact of organized retailing upon sales performance, employment generation and loss of social interest with the emergence of organized retailing. Design/Methodology/Approach: The methodological approach of this research study is descriptive and the data obtained various secondary data sources in thematic form. Findings: The analysis shows that the we cannot deny the fact that Malls are social fortresses which represent the unique practices of neoliberalism and bring the unaffordable products under the reach of middle and lower-middle class people. Research Limitations: The main limitation of the study was that the data was based only on secondary sources. Managerial Implications: It can be used as an ultimate tool for the better functioning of organized retailing. Originality/Value: This study showcased the original work of the authors to understand

Keywords

Retail Sector, Malls, Small Shops.

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