Journal Press India^®

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Purpose: This paper seeks to analyse the provisions of the Consumer Protection Act 1986 (CPA), which relate to the marketing of services. Design/Methodology/Approach: The study is based on the secondary, and it is conceptual in nature. Secondary data have been collected from several news papers, government portal & websites. Findings: It appears that consumers in India are well-protected against the exploitative practices of the service marketers by a comprehensive law. Apart from the legal framework numerous judgments have been handed down by the consumer courts and the apex court of the country to serve as precedents and guidelines. Research Limitations: Some data should have taken from consumers to understand their opinion, perception, and experience about the implementation of these legal frameworks and acts., how much they feel safeguard with these acts. Managerial Implications: This research will be useful for any consumer, registered organization to safeguard them against any such harassment pertaining to services. Originality/Value: The awareness of consumers about their rights is rapidly increasing; service marketers need beware and mend their ways.

Keywords

Services Marketers, Consumer Rights, Deficiency in Service.

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