Journal Press India^®

Author Details ( * ) denotes Corresponding author

Purpose: The present study is a research on the decrease of Canadian visits to North Dakota in USA, located near Canadian border, and those sectors it has most affected. It also presents information concerning American visits to Canada, and what the government of Canada has done to entice them. The main point of this case study concerns the United States/Canadian dollar exchange rate and how exchange rates drive cross-border business trends between the United States and Canada.

Design/Methodology/Approach: The methodological approach of this research study is descriptive and the data is obtained from various secondary data sources in thematic form, it is a case study of decreasing consumer sales as Canadian dollar plummets.

Findings: It was postulated that the once lucrative Canadian market that occupied North Dakotas hotels and shops in USA, located near Canadian border, appears to be a distant memory. The boom that caused expansion is now just a thing of the past. With no end in sight for the weak Canadian dollar, it will be up to North Dakota businesses and government to entice the visitors back. It is a fact that Canadians enjoy visiting the United States. But for now it appears the Canadian dollars’ low value will keep them away.

Research Limitations: The main limitation for this study is that it is based on secondary data. Replicating the research approach with more comprehensive data would result in deriving better conclusion.

Managerial Implications: The implications for management from this study are that the author discusses what could be done to recapture the Canadian market and how exchange rates drive cross-border business trends between the United States and Canada.

Originality/Value: This study showcased the original work of the authors on the decrease of Canadian visits to North Dakota in USA, located near Canadian border, and those sectors it has most affected. It also presents information concerning American visits to Canada, and what the government of Canada has done to entice them.

Keywords

Canadian dollar, Decreasing, Exchange rate, Business trends, United States and Canada

1. Baker (2003), “Personal correspondence concerning US/Canadian Tourism”, March.
2. Bank of Canada (2003), “Exchange Rate Look Up”, Retrieved March 2, from the World Wide Web: http://www.bankofcanada.ca
3. Clark, Warren (1997 Summer), “Trading Travelers”, Canadian Social Trends-Statistics Canada Catalogue, Retrieved February 10, 2003 from the World Wide Web: http://www.statscan.ca
4. Cobb, Kathy (1995 April), “Exchange rate”, regulations depress cross border retail trade, [Abstract] Fedgazette, Retrieved February 4, 2003 from the World Wide Web: http://minneapolisfed.org/pubs/fedgaz/95-04/rou954.cfm
5. Mapleleafweb (2002 March 7), “Loonie in the Crosshairs: The Canadian dollars decade of decline, Retrieved March 24”, 2003 from World Wide Web: http://www.mapleleaf web.com/features/economy/low_dollar.htm
6. Richard, Wilfred E. (1996 Winter), “Cross border tourism and shopping: the policy alternatives”, Retrieved March 25, 2003 from the World Wide Web: http://www.usm.maine.edu/cber/mbi/winter96/tourism.htm
7. Thorne, Susan (1999 February), “Dollar differential keeping Canadian shoppers at home”, Retrieved March 25, 2003 from the World Wide Web: http://www.icsc.org/srch/sct/current/sct9902/17.htm