Business Performance of a Large Multinational Enterprise: The Case of Coca-Cola

Kalthom Abdullah; Noor Saeed

doi:https://doi.org/10.51768/dbr.v6i1.61200509

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Business Performance of a Large Multinational Enterprise: The Case of Coca-Cola

Kalthom Abdullah, Noor Saeed

https://doi.org/10.51768/dbr.v6i1.61200509

Published Online: January 05, 2005

Author Details ( * ) denotes Corresponding author

1. * Kalthom Abdullah, Assistant Professor, Department of Business Administration, International Islamic University, Malaysia, NA, Malaysia

2. Noor Saeed, Student (MSM Programme), Minot State University, Minot, Minot, North Dakota, USA

Purpose: The present study is a research of business performance of a large multinational enterprise taking the case of Coca-Cola. Design/Methodology/Approach: The methodological approach of this research study is descriptive and the data is obtained from various secondary data sources in thematic form, it is a case study of the large multinational enterprise Coca-Cola. Findings: It was postulated that unlike the technology or financial services industry, the beverages industry w.r.t. Coca-Cola and similar companies are not affected too much by the changes of economic fundamentals. Therefore, it was found that investing in soft drink industry is safe and it does not carry risk like investing in technology or financial services industry. Research Limitations: The main limitation for this study is that it is based on secondary data. Replicating the research approach with more comprehensive data would result in deriving better conclusion. Managerial Implications: The implications for management from this study are that from an investor’s perspective to purchase or not to purchase decision of a stock depends on both the economic fundamentals and company financial fundamentals of that stock. Economic fundamentals, such as interest rate (monetary), tax rate (physical) have very little or no impact on the stocks of soft-drink industry as well as those of Coca-Cola. Originality/Value: This study showcased the original work of the authors in the field of business performance of a large multinational enterprise taking the case study of Coca-Cola.

Keywords

Business performance, multinational, soft-drink industry, stock, investing

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