Journal Press India^®

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Shri Sumit Kishore Ojha son of Shri Sanjay Kishore Ojha completed his Bachelor’s and Master’s degrees in Business Administration and then joined his father’s business. At a young age, he made the bold decision to leave his small hometown of Pakur in Jharkhand to pursue his studies in the more competitive environment of Noida, Uttar Pradesh. This move reflects his ambition to explore new opportunities and contribute to his family’s legacy. As the only son in his family, Shri Sumit Kishore Ojha’s parents made the difficult choice to let him move away from their small town to pursue better opportunities for the family’s future. This decision reflects their belief in the importance of education and personal growth of his son. Sumit took this responsibility seriously, actively engaging himself in various university activities beyond just attending classes, which helped him to develop skills and connections that would benefit his future business endeavours. He was effective in completing his tasks on time, which helped him to attract investors and enhance business operations. He concentrated on growing the company from its initial form as Narayani Traders, a dealership for Hero Motorcycles, into a larger organization known as the Narayani Group. This expansion involved diversifying the business and improving its overall reach and impact in the market. In building the Narayani Group, Shri Sumit Kishore Ojha prioritized understanding the preferences and needs of local customers, which helped him to create a better shopping experience and led to the introduction of various retail formats. To expand the business further, he hired young and enthusiastic individuals with experience, which not only boosted the company’s operations but also created job opportunities for people in the local community. This approach highlights the importance of custome

Keywords

Branding, Entrepreneurship, Market Expansion, Customer Satisfaction, Social Responsibility, Corporate Strategy, Strategic Diversification, Networking, and Service Initiatives.

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