Journal Press India^®

Author Details ( * ) denotes Corresponding author

The case study highlights the bicycle boom in India, particularly in the post- COVID era, when most of the population is becoming more health conscious. It is a narrative of Fastricity, a startup that manufactures smart bicycles that produce electricity and offer environmental and health benefits. Their bicycles come with Bluetooth speakers, energy generation tools, USB ports, and GPS. The stations it established are aimed at both public and private settings. While they experienced success in educational institutions, they have encountered troubles in public locations. The primary obstacles confronting the organisation are excessive maintenance expenditures, static revenue expansion, inadequate customer engagement, and maintaining operational efficiency. The firm implemented several solutions in response to consultant recommendations. These include improving mobile functionality, enhancing product customisation, implementing dynamic pricing, increasing user engagement, and optimizing station locations.

Keywords

Sustainable Mobility, Market Strategy, Customization, Operational Efficiency, Customer Engagement.