Journal Press India^®

Author Details ( * ) denotes Corresponding author

Purpose: The present study is an attempt to examine the evolution of sharing economy platforms, role of technology in promoting such  platforms.

Design/Methodology/Approach: The methodological approach of this research study is descriptive and the data obtained various secondary data sources in thematic form.

Findings: There is a strong role of technology in the evolution and promotion of sharing platforms, category of different platforms based on their functions and the nature of their mechanism and the role of well-designed platforms in promoting and nurturing trust which is the core factor in promoting and sustaining sharing economy models.

Research Limitations: The main limitation for this study was based on the secondary data. Replicating the research approach with primary data would result to better conclusion.

Managerial Implications: The implications of the sharing economy are not confined to financial and business areas alone, they add value to the idle assets, provide space and storage, regular stable income to elderly, enable social interaction, reduce carbon foot-print and help the lower-income poor segment of the society by delivering cost-effective goods and services.

Originality/Value: This study showcased the original work of the authors in the field of sharing economy.

Keywords

Sharing economy, platforms, Digital Identity, trust in sharing economy, technology and innovation, digital entrepreneurship

1. Acquier A., Daudigeos T. & Pinkse J. (2017). Promises and paradoxes of the sharing economy: An organizing framework, Technological Forecasting & Social Change, 125(C), 1-10.
2. Allen, Jonathan P. (2017). “Technology and inequality case study: The sharing economy.” In Technology and Inequality, 121-35, Palgrave Macmillan, Cham.
3. Angulo-Guerrero M. J., Perez-Moreno S., & Abad-Guerrero S.M. (2017). How economic freedom affects opportunity and necessity entrepreneurship in the OECD countries, Journal of Business Research, 73, 30-37.
4. Baumol, W. J. (1968). Entrepreneurship in economic theory, The American Economic Review, 58(2), 64-71.
5. Baumol, W. J. (2010). The micro theory of innovative entrepreneurship, princeton and oxford, Princeton University Press.
6. Belk, Russell (2010). “Sharing.” The Journal of Consumer Research, 36(5), 715-34.
7. (2014). “You are what you can access: Sharing and collaborative consumption online.” Journal of Business Research, 67(8), 1595-1600.
8. Benoit, S., Baker, T. L., Bolton R. N., Gruber T., & Kandampully J. (2017). “A triadic framework for collaborative consumption (CC): Motives, activities and resources & capabilities of actors”, Journal of Business Research, 79(October), 219-227.
9. Botsman, Rachel & Roo, Rogers (2010). What’s mine is yours. Harper Business.
10. Caldieraro, F., Zhang, J. Z., Cunha, M. Jr., & Shulman, J. D. (2018). “Strategic information transmission in peer-to-peer lending markets”, Journal of Marketing, 82(2), 42-63.
11. Carland, J. W., Hoy, F., Boulton, W.R., & Carland, J. A. C. (1984). Differentiating entrepreneurs from small business owners: A conceptualization, The Academy of Management Review, 9(2), 354-359.
12. Chen, Y. J., Dai, T., Korpeoglu, C. G., Korpeoglu, E., Sahin, O., Tang, C. S. and Xiao, S. (2018). “Innovative online platforms: Research opportunities”, Working Paper, Johns Hopkins Carey Business School, Baltimore, MD, January 12.
13. Cheng, M. (2016). “Sharing economy: A review and agenda for future research.” International Journal of Hospitality Management, 57(August), 60-70.
14. Chen, Ying-Hueih- Lin, Tzu-Pei- Yen, and David, C. (2014). How to facilitate inter-organizational knowledge sharing: The impact of trust, Information & Management, 51(5), 568-578.
15. Cheng, Xusen, Shixuan, Fu, & Gert-Jan, de Vreede (2018). “A Mixed Method Investigation of Sharing Economy Driven Car-Hailing Services: Online and Offline Perspectives.” International Journal of Information Management, 41(August),  57-64.
16. Cohen, Boyd, & Jan, Kietzmann (2014). “Ride on! Mobility Business Models for the Sharing Economy.” Organization & Environment, 27(3), 279-96.
17. Frenken, Koen (2017). “Political Economies and Environmental Futures for the Sharing Economy.” Philosophical Transactions. Series A, Mathematical, Physical, and Engineering Sciences, 375(2095).
18. Frenken, K. & Schor, J. (2017). “Putting the sharing economy into perspective”, Environmental Innovations and Societal Transitions, 23, 3-10.
19. Geissinger, A., Laurell, C., Sandstrom, C., Eriksson, K. and Nykvist, R. (2018). Digital Entrepreneurship and Field Conditions for Institutional Change – Investigating the Enabling Role of Cities, Technological Forecasting and Social Change, Online First.
20. Giones, F. & Brem, A. (2017). Digital Technology Entrepreneurship: A Definition and Research Agenda, Technology Innovation Management Review, 7(5), 44-51.
21. Grimes, S. (2003). The Digital Economy Challenge Facing Peripheral Rural Areas. Progress in Human Geography, 27(2), 174-193.
22. Growth Business. Sharing economy outstrips combined growth of Facebook, Google and Yahoo. Retrieved from http://www.growthbusiness.co.uk/sharing-economy-outstrips-combined-growth-of-facebook-google-and-yahoo-2481361. Accessed on September 10, 2019.
23. Haefliger, S., Jager, P., & Von, Krogh G. (2010). Under the radar: Industry entry by user entrepreneurs, Research Policy, 39(9), 1198-1213.
24. Hall, S. & Pennington, J. (2016). “How much is the sharing economy worth to GDP?”, World Economic Forum, Retrieved from www.weforum.org/agenda/2016/10/what-s-the-sharing-economy-doing-to- gdp-numbers/, Accessed on September 1, 2019.
25. Hamari, J., Sjöklint, M., & Ukkonen, A. (2016). “The sharing economy: Why people participate in collaborative consumption”, Journal of the Association for Information Science and Technology, 67(9), 2047-2059.
26. Hazée, S., Delcourt, C., & Van, Vaerenbergh Y. (2017). “Burdens of access: Understanding customer barriers and barrier-attenuating practices in access-based services”, Journal of Service Research, 20(4), 441-456.
27. Heinrichs, Harald (2013). “Sharing economy: A potential new pathway to sustainability.” GAIA, 22(4), 228.
28. Hull, C. E., Caisy, Hung Y. T., Hair, N., Perotti, V., & Demartino, R. (2007). Taking advantage of digital opportunities: A typology of digital entrepreneurship. International Journal of Networking and Virtual Organisations, 4(3), 290-303.
29. Kumar, V., Lahiria, A., & Dogana, O. B. (2018). “A strategic framework for a profitable business model in the sharing economy”, Industrial Marketing Management, 69(February), 147-160.
30. Lamberton C. & Rose R. L., 2012. “When is ours better than mine? A framework for understanding and altering participation in commercial sharing systems”, Journal of Marketing, 76(4), 109-125.
31. Lee, Min Kyung, Daniel, Kusbit, Evan, Metsky, and Laura, Dabbish (2015). “Working with machines: The impact of algorithmic and data-driven management on human workers.” In Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems, 1603-12. ACM.
32. Lustig, Caitlin, Katie, Pine, Bonnie, Nardi, Lilly, Irani, Min, Kyung Lee, Dawn, Nafus, & Christian, Sandvig (2016). “Algorithmic authority: The ethics, politics, and economics of algorithms that interpret, Decide, and Manage.” In Proceedings of the 2016 CHI Conference Extended Abstracts on Human Factors in Computing Systems, 1057-62. CHI EA ’16. New York, NY, USA: ACM.
33. Martin, Chris J. (2016). “The sharing economy: A pathway to sustainability or a nightmarish form of neoliberal capitalism?” Ecological Economics: The Journal of the International Society for Ecological Economics, 121(January), 149-59.
34. May, Spencer, Marcus, Königsson, & Jonny, Holmstrom (2017). “Unlocking the sharing economy: Investigating the barriers for the sharing economy in a city context.” First Monday 22(2).
35. McLaren, D., and Agyeman, J. (2015). Sharing cities: A case for truly smart and sustainable cities. MIT Press. (p.64).
36. Matzat, Uwe, Snijders, Chris (2012). Rebuilding trust in online shops on consumer review sites: Sellers’ responses to user-generated complaints, Journal of Computer-Mediated Communication, 18(1), 62-79.
37. Maycotte, H. O. (2015). Millenials are driving the sharing economy-and so is big data, 25.11.2016, Retrieved from http://www.forbes.com/sites/homaycotte/2015/05/05/millennials-are-driving-the-sharing-economy-and-so-is-big- data/#495063702991, Accessed on October 5, 2019.
38. Möhlmann, Mareike & Lior, Zalmanson (2017). “Hands on the wheel: Navigating algorithmic management and uber drivers’ autonomy.” In Proceedings of the International Conference on Information Systems (ICIS 2017), December 10-13, Seoul, South Korea.
39. Owyang, Jeremiah (2015). Report: The new rules of the collaborative economy, 2015 Data on the Rise of Sharing, Posted on October 5th, 2015 in: Collaborative Economy.
40. Prieger, J. E., Bampoky, C., Blanco, L. R., & Liu, A. (2016). Economic growth and the optimal level of entrepreneurship, World Development, 82, 95-109.
41. PWC (2015). The Sharing Economy. PricewaterhouseCoopers Consumer Intelligence Series. Retrieved from https://www.pwc.com/us/en/technology/publications/assets/pwc-consumer-intelligence-series-the-sharing- economy.pdf, Accessed on October 7, 2019.
42. Richter, C., Kraus, S., Brem, A., Durst, S. and Giselbrecht, C. (2017). Digital entrepreneurship: Innovative business models for the sharing economy. Creativity and Innovation Management, 26(3), 300-310.
43. Richter, C., Kraus, S., & Syrja, P. (2015). The shareconomy as a precursor for digital entrepreneurship business models, International Journal of Entrepreneurship and Small Business, 25(1), 18-25.
44. Schaefers, T., Lawson, S. J., & Kukar-Kinney, M. (2016). “How the burdens of ownership promote consumer usage of access-based services”, Marketing Letters, 27(3), 569-577.
45. Scholz, Trebor (2014). “Platform cooperativism vs. the sharing economy.” Big Data & Civic Engagement. Retrieved from https://www.researchgate.net/profile/Nicolas_Douay/publication/321777389_Big_Data_Civic_Engagement/links/5a3153b3aca27271447b66b6/Big-Data-Civic-Engagement.pdf#page=47, Accessed on July 12, 2020.
46. Schumpeter, J. (1911). The theory of economic development, Cambridge, Harvard University Press.
47. Shane, S. and Venkatraman S. (2000). The promise of entrepreneurship as a field of research, Academy of Management Review, 25(1), 217-226.
48. Shaughnessy, Haydn (2016). Harnessing platform-based business models to power disruptive innovation, Retrieved from http://www.emeraldinsight.com/doi/full/10.1108/SL-07- 2016-0061, Accessed on November 18, 2019.
49. Shueh, Jason (2014). Why everyone is watching the sharing economy? Tribune Business News, February 11, 2014.
50. Siering, Michael, Deokar, Amit V., and Janze, Christian (2018). Disentangling consumer recommendations: Explaining and predicting airline recommendations based on online reviews, Decision Support Systems, 107, 52-63.
51. Standing, C. and Mattisson, J. (2018). “Fake it until you make it”: Business model conceptualization in digital entrepreneurship. Journal of Strategic Marketing, 26(5), 385-399.
52. Subba, Rao S., Truong, Dothang, Senecal, Sylvain, & Le Thoung, T. (2007). How buyers’ expected benefits, perceived risks, and e-business readiness influence their e-marketplace usage, Industrial Marketing Management, 36(8), 1035-1045.
53. Sundararajan, Arun (2016). The sharing economy: The end of employment and the rise of crowd-based capitalism, Mit Press.
54. Sussan, F. & Acs, Z. J. (2017). The digital entrepreneurial ecosystem. Small Business Economics, 49, 1, 55-73.
55. Tussyadiah, I. P. & Pesonen, J., 2016. “Impacts of peer-to-peer accommodation use on travel patterns”, Journal of Travel Research, 55(8), 1022-1040.
56. Urbano, D. & Aparicio, S. (2016). Entrepreneurship capital types and economic growth: International evidence. Technological Forecasting and Social Change, 102, 34-44.
57. Venture, Beat (2015). The sharing economy has created 17 billion-dollar companies (and 10 unicorns), Retrieved from http://venturebeat.com/2015/06/04/the-sharing-economy-has-created-17-billion-dollar-companies-and-10-unicorns, Accessed on September 17, 2019.
58. Weitzenboeck, E. M. (2015). Looking back to see ahead: The changing face of users in european e-commerce law, Artificial Intelligence and Law, 23(3), 201-215.
59. Wennekers, S. & Thurik, R. (1999). Linking Entrepreneurship and Economic Growth. Small Business Economics, 13,  27-55.
60. Wirtz, Jochen, Fung, So Kevin Kam, Mody, Makarand Amrish, Liu Stephanie Q., & Chun, Helen (2019). Platforms in the peer-to-peer sharing economy, Journal of Service Management, 30(4). ISSN: 1757-5818.
61. Yohn Denise Lee. What you can learn about customer experience From Sharing Economy Companies, Retrieved from http://www.forbes.com/sites/deniselyohn/2015/03/04/ what-you-can-learn-about-customer-experience-from-sharing- economy-companies, 9.3.2015. Accessed on July 18, 2019.
62. Zervas, G., Proserpio, D., & Byers, J. W. (2017). “The rise of the sharing economy: Estimating the impact of Airbnb on the hotel industry”, Journal of Marketing Research, 54(5), 687-705.
63. Zhou, Wangyue-Tsiga, Zayyad- Li, Byoing Zheng, & Shuning-Jiang, Shuli (2018). What influence users’ e-finance continuance intention? The moderating role of trust, Industrial Management & Data Systems, 118(8), 1647-1670.