A Model for Designing a Deliverable Political Product to Win Power for a Peaceful Democracy

Vol 18 , Issue 1 , January - June 2017 | Pages: 15-30 | Research Paper

https://doi.org/10.51768/dbr.v18i1.181201712

Published Online: January 07, 2017

Author Details ( * ) denotes Corresponding author

1. * Uttam Kumar Datta, Senior Management Counselor, Head of Marketing Management Division, Bangladesh Institute of Management, Sobhanbag, Dhaka, Bangladesh (ukdatta99@gmail.com)

Purpose: The main objective of this research is to develop a model for designing a deliverable political product (a package of political services for each constituency and an aggregated package of political services for a nation) by setting formal branch office at each constituency under a formal head office of a political organization and to measure its impact on a deliverable political product to win power for a peaceful democracy.

Design/Methodology/Approach: The author has conducted an empirical research. The population selected for the study was the graduate voters who were studying for obtaining a post-graduate diploma degree at Bangladesh Institute of Management. The sample size comprised of 300 graduate voters from the 800 post graduate diploma participants by using justified sampling technique under non-random method. Quantitative data were collected from the respondents through face to face personal interview. A non-disguised structured questionnaire was made containing 8 key variables for collecting the influencing score out of 100 on a 0- 100 scale for each independent variable on the dependent variable. SPSS has been used for conducting regression analysis to test the hypothesis.

Research Limitations: The sample has been selected from only one country i.e., Bangladesh. It is noteworthy to state that all the respondents were politically conscious and almost equivalent of the other country’s voter-market.

Practical Implications: All political organizations in any democratic country would be driven to design a national and local political product strategy in order to formulate a practically deliverable product. Also, the results of the study would guide the political parties to select a popular candidate for MP/Legislator in each constituency/electoral area by using local formal branch office under a formal head office. It would be a new way of democratic politics for a peaceful world.

Originality/Value: This research is an empirical study on the basis of a new concept of political services marketing.

Keywords

Formal Branch Office, Formal Head Office, Marketing Research, Political Product, Winning Power, Peaceful Democracy.

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