Innovative Products and Global Sourcing: A Case Study of Micromax Informatics Ltd.

Mr. Ajay Kumar Singh

doi:https://doi.org/10.51768/dbr.v14i2.142201318

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Innovative Products and Global Sourcing: A Case Study of Micromax Informatics Ltd.

Ajay Kumar Singh

https://doi.org/10.51768/dbr.v14i2.142201318

Published Online: December 16, 2013

Author Details ( * ) denotes Corresponding author

1. * Ajay Kumar Singh, Associate Professor, Department of Commerce, Delhi School of Economics, University of Delhi, Delhi, India (drajayksingh@gmail.com)

Keywords

CARE Ratings (2011), Micromax Informatics Limited, Dated February 4, 2011, Accessed on January 21, 2013, http://www.careratings.com/Portals/0/CareAdmin/CompanyFiles/RR/MICROMAX%20INFORMATICS%20LIMITED-02042011.pdf.
CARE Ratings (2012), Micromax Informatics Limited, Dated April 13, 2012, Accessed on January 21, 2013, http://www.careratings.com/Portals/0/CareAdmin/CompanyFiles/RR/MICROMAX%20INFORMATICS%20LIMITED-04132012.pdf.
Maxi-Online (2010), Micromax – The Story, Marketing Association of XLRI Dated October 2, 2010, Accessed on February 12, 2013, http://maxionline.wordpress.com/2010/10/02/micromax-the-story/.
The Next SEO (2012), The Micromax success story, Dated October 3, 2012, Accessed on February 12, 2013, http://www.thenextseo.companyin/interview/micromax-success-story/1693.html