Journal Press India^®

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The paper targets the consumption of the chosen food products in Slovakia and Austria. The consumption of food is related to every inhabitant. There are socio-economic conditions, traditions, culture and total standard of living reflected in it. Besides the product prices, decision-making of the consumer on the food market depends also on the income. Austria is considered to be a dynamic developed industrial country, which belongs to the group of the most wealthy countries in the European Union. The economy of Slovakia, even after entering the European Union, remains to fall behind the level of the near-by Austria, namely not only in economics productivity and efficiency but also in the income level. The target of this paper is to find out which factors influence the Slovak and Austrian consumer behaviour in the chosen food products purchasing, which are the items of everyday consumption. Our marketing research of the above mentioned markets is based on the questionnaire method.

Keywords

Food Consumption, Price Development, Consumption Expenses, Household Income, Consumer behaviour.

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