Journal Press India^®

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"Successful firms will be those adept in attracting, developing and retaining individuals with the skills, perspectives and experiences necessary to drive a global business." -Ulrich97a

ACCORDING to NASSCOM, the Indian ITES-BPO industry is world class in customer satisfaction, quality and people satisfaction. But to sustain its growth and performance it facing major challenge in retaining it employees.
Human capital is the most crucial resource on which the ITES industry in India depends. HR professional all over the world, working in call- center or contract center or BPO industry are leaving no stone unturned to formulate strategies to retain human capital, but nothing is working in their favour. In spite of all their trials the average attrition rate in the BPO sector is still very high. Repetitive low-end jobs, physical and psychological problems and few career growth opportunities are the major reasons cited for the high attrition rates.

Keywords

Retention; People; Organization.

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