Journal Press India^®

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This study explores the relationship between behavioural biases (disposition effect, anchoring and herding) influencing individual investors’ decision-making, demographics and the investor personalities (Adventurer, Celebrity, Guardian, Individualist and Straight Arrow) classified according to the BB&K five-way model. A structured questionnaire is used to obtain 241 responses from individual investors who invest in the Indian capital market.

Keywords

Behavioural finance, Investor decision-making; Five-way model

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